Archive
27th Nov 2018 Posted in: News Comments Off

When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.
The post RhythmOne Offering More Ways to Reach Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…

13th Jul 2018 Posted in: News Comments Off
Yume on standardization

While standardization will allow marketers to make buys across linear and CTV in unified campaigns, getting there means getting many players working together.

The post Standardization Will Drive CTV Ads, But We’re Not There Yet appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

23rd Apr 2018 Posted in: News Comments Off

The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.
The post Learn Cross-Screen Success at the Video Marketing Power Summit appeared first on Onlinev…

13th Mar 2018 Posted in: News Comments Off
360° Video Ads

It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.

The post 360° Video Ads Boost Purchase Intent on Mobile and Desktop appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Feb 2018 Posted in: News Comments Off
RhythmOne

YuMe brings a lot to the table for both supply-side and demand-side growth, says RhythmOne. The U.K. ad tech company explains why it made the purchase, and how it plans to simplify the digital ad market.

The post 10 Questions With RhythmOne About Last Week’s YuMe Acquisition appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

23rd Jan 2018 Posted in: News Comments Off

Buying time of TV or mobile alone isn’t enough anymore. Now, cross-screen campaigns need to reach those screens and more.
The post Cross-Screen Video Campaign Planning: Tips From Experts at CES appeared first on Onlinevideo.net – Online Video Marketin…

8th Jan 2018 Posted in: News Comments Off

60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.
The post Connected TV Devices Now More Common Than Tablets: YuMe appeared first on Onlinevideo.net – Online Vi…

1st Nov 2017 Posted in: News Comments Off

Create a sequential ad story that follows viewers from device to device, using audience targeting to ensure strong campaign metrics.
The post YuMe Offers Audience Targeting, Sequential Ads Across Devices appeared first on Onlinevideo.net – Online Vide…

20th Oct 2017 Posted in: News Comments Off

In a real-world test of video gamers, YuMe found that VR ads were remembered at a high rate, with VR pre-rolls showing strong aided recall performance.
The post VR Ads Show Huge Product Recall Numbers, Finds YuMe Study appeared first on Onlinevideo.ne…

6th Jun 2017 Posted in: News Comments Off

Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.
The post 65% Say Brands That Use Vertical Videos Are More Innovative: YuMe appeared first on Onlinev…

4th Jun 2017 Posted in: News Comments Off

Move over TV, because online adverting budgets are growing. But how much of that increase is going to the big two players: Google and Facebook?
The post Internet Ad Spend to Eclipse TV in 6 Months, Finds Meeker Report appeared first on Onlinevideo.net…

22nd May 2017 Posted in: News Comments Off

How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.
The post 9 Is the Magic Number When it Comes to Video Ad Exposure: YuMe appeared first on Onlinevideo.net – …

7th May 2017 Posted in: News Comments Off

YuMe studied the eye movements of 400 participants to learn which types of video ads actually get watched. Connected TV ads led the way for every metric.
The post Connected TV Ads Get Most Attention, Have Highest Purchase Intent appeared first on Onli…

17th Apr 2017 Posted in: News Comments Off

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
The post When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe …

9th Jan 2017 Posted in: News Comments Off

While cost is a factor and few consumers have a VR device, YuMe says the time is right for brands to jump in and get a first-mover advantage.
The post 38% of Shoppers Say High Cost Is a Barrier to Virtual Reality appeared first on Onlinevideo.net – On…

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