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16th Oct 2018 Posted in: News Comments Off

No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.
The post Fullscreen Shield Offers Two-Stage Brand Safety Protection appeared first on Onlinevideo.net – Online Video Marke…

10th Oct 2018 Posted in: News Comments Off

Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.
The post Google Preferred too Risky for Brands: Video Advertising Bureau appeared first on Onlinevideo.net – Online Vi…

10th Oct 2018 Posted in: News Comments Off

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
The post Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer appeared first on Onlinevideo.net – Online Vi…

5th Oct 2018 Posted in: News Comments Off

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
The post The Instagram-YouTube Debate: Which Is Better for Brands? appeared first on Onlinevideo.net – Online Vi…

1st Oct 2018 Posted in: News Comments Off

With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.
The post YouTube Offers More Ad Extensions and Improves Brand Lift Measure appeared first on Onlinevideo.net – Online Video …

13th Sep 2018 Posted in: News Comments Off
YouTube Announces Vertical Video Ad Support

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

The post YouTube Announces Vertical Video Ad Support at DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Aug 2018 Posted in: News Comments Off

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
The post Facebook Now Beats YouTube for Video Viewing, Relevant Ads appeared first on Onlinevideo.net – Online Video Marketing Str…

9th Aug 2018 Posted in: News Comments Off

Rather than keeping video assets in the equivalent of a digital shoebox, consider digital asset management. One company makes a case for DAM.
The post DAM for Video Marketers: An Easier Way to Keep Track of Files appeared first on Onlinevideo.net – On…

9th Jul 2018 Posted in: News Comments Off

YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
The post Cannes 18: A Look Back at the Biggest Marketing Announcements appeared fi…

6th Jul 2018 Posted in: News Comments Off

WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.
The post How to Do YouTube Influencer Video Marketing the Right Way appeared first on Onlinevideo.net – Online Video…

28th Jun 2018 Posted in: News Comments Off

Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.
T…

24th Jun 2018 Posted in: News Comments Off
Fake Influencers

There’s huge money in influencer marketing, and wherever there’s huge money there’s going to be fraud. A presentation at VidCon 2018 explained how rampant the problem of fake influencers is, and how to spot these cheating accounts. The problem of fake influencers is really an Instagram problem, explained Evan Asano, CEO and founder of influencer […]

The post Fake Influencers Are Ruining Marketing, Here’s How to Spot Them appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Jun 2018 Posted in: News Comments Off

And is the brand-creator marriage even a marriage? A VidCon panel wonders if video marketers and content creators are merely shacking up.
The post Is the Brand-Creator Marriage Working? Notes From VidCon 2018 appeared first on Onlinevideo.net – Online…

21st Jun 2018 Posted in: News Comments Off

While the beginnings of influencer marketing were about popularity and spreading the word, influencer marketing 2.0 goes deeper.
The post Welcome to Influencer Marketing 2.0: Notes from VidCon 2018 appeared first on Onlinevideo.net – Online Video Mark…

19th Jun 2018 Posted in: News Comments Off

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
The post Video Influencers Get 84% of YouTube Views, 56% of Facebook Views appeared first on O…

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