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13th Feb 2018 Posted in: News Comments Off

If YouTube can’t bring order to its own community, maybe another group can. SuperAwesome unveils a certification that protects creators and brands.
The post SuperAwesome Steps In to Guarantee Kid Safety to YouTube appeared first on Onlinevideo.net – O…

5th Feb 2018 Posted in: News Comments Off

In this year’s Super Bowl ads race, Alexa went silent, Dodge Ram won but really lost, and game viewers just wanted to laugh.
The post Super Bowl Ads 2018: Winners and Losers in Views and Sentiment appeared first on Onlinevideo.net – Online Video Mark…

31st Jan 2018 Posted in: News Comments Off

Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.
The post FVOD Will Become a Hot Growth Area for Video Advertising: Juniper appeared first on Onlinevideo.net – Onlin…

17th Jan 2018 Posted in: News Comments Off

YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.
The post Backlash: YouTube Faces Partner Rage Over Monetization Changes appeared first on Onlinevideo.net – O…

13th Jan 2018 Posted in: News Comments Off

One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.
The post Google Preferred Adds 10,000 Human Moderators to Vet YouTube Vids appeared firs…

18th Dec 2017 Posted in: News Comments Off

The major online video platforms introduced innovative features in 2017 designed to attract both viewers and advertisers. Join us in recapping the highlights.
The post Recapping the Biggest Moves in Online Video Marketing in 2017 appeared first on Onl…

5th Dec 2017 Posted in: News Comments Off

But can it do it? 2017 has been one crisis after another for the net’s largest video destination. Will an army of mods do the trick?
The post 10,000 Mods: YouTube Tries Even Harder to Satisfy Advertisers appeared first on Onlinevideo.net – Online Vide…

27th Nov 2017 Posted in: News Comments Off

Another scandal, another advertiser pullout. Will video brand advertisers give YouTube a third chance? Is the site simply too powerful to ignore?
The post YouTube Faces Advertiser Pullout From New Brand Safety Concerns appeared first on Onlinevideo.ne…

16th Nov 2017 Posted in: News Comments Off

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
The post Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads app…

28th Oct 2017 Posted in: News Comments Off
Reevaluate online video channels

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

The post Planning for ’18: Reevaluate the Online Video Channels Brands Use appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Oct 2017 Posted in: News Comments Off

YouTube has launched the 2.0 version of its Creators Site, now with more advice, better organization, and a master class video series on growing a channel.
The post For Brands of Any Size, YouTube Creators Site Offers Helpful Tips appeared first on On…

10th Oct 2017 Posted in: News Comments Off

YouTube is the undeniable leading video destination, but Amazon sees a weakness. By offering brand safety and detailed shopping metrics, it hopes to lure advertisers away.
The post When Titans Fight: Amazon Takes on YouTube for Video Ad Dollars appear…

6th Oct 2017 Posted in: News Comments Off

The holiday time is the right time to attract shoppers with online video. Don’t worry if you’re just getting started: Here’s how to make a late start work to your advantage.
The post Creating a Holiday Video Strategy: The MatPat Interview, Part 2 app…

4th Oct 2017 Posted in: News Comments Off

The holiday shopping season is critical for video marketers, since many consumers want to get a feel for a product before they spend their money. In this interview, brand consultant and YouTube star Matthew Patrick offers advice for getting it right.

13th Sep 2017 Posted in: News Comments Off
DMEXCO '17: 3 Ways YouTube Videos Are Shaping Our Culture

The world’s biggest video site takes center stage at DMEXCO, reminding marketers that it’s still the most important player in the room.

The post DMEXCO ’17: 3 Ways YouTube Videos Are Shaping Our Culture appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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