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2nd May 2018 Posted in: News Comments Off

While other publishers are busy signing partnerships with social platforms for distribution, Oath says it can scale all by itself.
The post Oath Debuts 10 Video Series at Raucous NewFront Presentation appeared first on Onlinevideo.net – Online Video M…

1st Dec 2017 Posted in: News Comments Off

Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here’s where to put your digital ad dollars.
The post The Top 25 U.S. Original Online Series in Q3: Parrot Analytics appeared first on Onlinevideo.net – O…

1st Dec 2017 Posted in: News Comments Off

Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here’s where to put your digital ad dollars.
The post The Top 25 U.S. Original Online Series in Q3: Parrot Analytics appeared first on Onlinevideo.net – O…

20th May 2017 Posted in: News Comments Off

Want to get a technology product or service in front of the right buyer? Here’s how to use video advertising to attract IT decision makers and get noticed.
The post Use Online Video to Target IT Decision Makers, Says Yahoo appeared first on Onlinevi…

23rd Sep 2016 Posted in: News Comments Off
Millennials Are Tuning Into Live Online Video—and Live Video Ads

Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.

The post Millennials Are Tuning Into Live Online Video—and Live Video Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Sep 2016 Posted in: News Comments Off

The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.
The post Online Ad Spend Eclipsing TV By End of Year, Video Leads the Way appeared first on Onlinevideo.n…

10th Aug 2016 Posted in: News Comments Off

To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.
The post JetBlue Connects With Customers Using Yahoo Storytellers appeared first on O…

4th May 2016 Posted in: News Comments Off
3 Takeaways on Video Ad Effectiveness From Yahoo's Video Report

Should you show horizontal or vertical video ads? Should your ads auto-play or wait for the viewers to initiate playback? A Yahoo report holds the answers.

The post 3 Takeaways on Video Ad Effectiveness From Yahoo’s Video Report appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

4th Jun 2015 Posted in: News Comments Off

While YouTube and Facebook don’t yet offer independent verification, Yahoo makes news. Will brands line up to advertise on Yahoo?
The post Yahoo Brings Third-Party Verification to Viewability Measurements appeared first on Onlinevideo.net – Online Vid…

13th Feb 2015 Posted in: News Comments Off
Live Streaming Video Gets Big—Literally—in Viewers' Living Rooms

Viewers are turning to TV devices like Roku boxes and gaming consoles to stream live video, so those streams had better look sharp on big screen TVs.

The post Live Streaming Video Gets Big—Literally—in Viewers’ Living Rooms appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

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