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23rd Oct 2017 Posted in: News Comments Off

AI targeting is key for the growth of online advertising. While consumer groups will see advanced targeting as an invasion of privacy, publishers will become more creative.
The post 75% of Online Ads Will Use AI Targeting by 2022, Predicts Juniper app…

9th May 2017 Posted in: News Comments Off

When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.
The post Facebook Beats YouTube as a Distribution Partner, Finds Survey appeared…

1st Dec 2016 Posted in: News Comments Off

Today’s viewers aren’t watching only online shows or only broadcast shows, so why limit ad campaigns to one or the other? A report shows the effectiveness of going cross-screen.
The post Online Video + TV Advertising = Ad Dream Team, Says Videology ap…

13th Nov 2016 Posted in: News Comments Off

Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.
The post 5 Tips for Doing Social Video Marketing the Right Way: Brightcove appeared first on O…

27th Oct 2016 Posted in: News Comments Off

The surprising truth about video ad click-through rates: They’re dramatically higher than for banner ads, so marketers should look to video with their performance goals.
The post AppNexus Offers End-of-Year Ad-Buying Strategies for Brands appeared fir…

2nd Jul 2016 Posted in: News Comments Off

The days of posting one video on a company or brand site are over. Nowadays, it’s important to create a series of videos and showcase them on multiple platforms. Here’s how to get started.
The post One Video Is Not a Strategy: Eliminating the One-Off …

11th Jun 2016 Posted in: News Comments Off

Is there a clear advantage to advertising on one platform over another, or is something else more important for brands trying to break through to consumers?
The post Comparing Video Advertising Impact From TV, Desktop, and Mobile appeared first on Onl…

9th Jun 2016 Posted in: News Comments Off

The first step is determining the data that matters. The second step is turning that data into smart business decisions that keep your customers satisfied.
The post The 7 KPIs Video Service Providers Should Be Tracking Now appeared first on Onlinevide…

16th May 2016 Posted in: News Comments Off

Video ad buyers and publishers are moving to a future where programmatic buying is the norm, but there are a few obstacles to smooth over before we get there.
The post The 6 Barriers Holding Back Programmatic Advertising: Ooyala appeared first on Onli…

16th Nov 2015 Posted in: News Comments Off

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
The post Blocking Bots Increases Video Ad Engagement By 22%, Finds Study appeared first on Onlin…

11th Nov 2015 Posted in: News Comments Off
Trailers Drive Views to Facebook Videos, But There's a Catch

Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!

The post Trailers Drive Views to Facebook Videos, But There’s a Catch appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Oct 2015 Posted in: News Comments Off

Short-term versus long-term; quick awareness versus full portfolio lift: Both Facebook and YouTube have something to offer video marketers, but Visible Measures says one is clearly superior.
The post Facebook Vs. YouTube: Winning With a Ripple Effect …

25th Aug 2015 Posted in: News Comments Off
Engagement: For Video Marketers, it's More Than Just a Metric

What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.

The post Engagement: For Video Marketers, it’s More Than Just a Metric appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

17th Aug 2015 Posted in: News Comments Off

According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.
The post The Problem and the Solution for Online Video Brand Lift Studies appeared first on Onlinevideo…

22nd Nov 2014 Posted in: News Comments Off

A white paper by YouTube marketing expert Brendan Gahan shows that channels featuring gadgets perform worse in every measure.
The post Are YouTube Gadgets Worth the Investment? Not Even Close appeared first on Onlinevideo.net – Online Video Strategies…

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