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22nd Oct 2018 Posted in: News Comments Off

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.
The post Mixed Reality Glasses Are Coming, and So Are a New Type of Ads appeared first on Onlinevideo.net – Online Video…

4th Sep 2018 Posted in: News Comments Off

Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.
The post Ads in AR, VR, and 360: How Many Will Viewers Tolerate? appeared first on Onlinevideo.net – Online…

16th Aug 2018 Posted in: News Comments Off

When creating VR, AR, or 360 video experiences, publishers can’t rely on the tech alone. They need to find events that are a perfect match.
The post 360 Video Experiences: Show the Audience Something Fresh appeared first on Onlinevideo.net – Online Vi…

10th Aug 2018 Posted in: News Comments Off

Does that VR or 360 video project pass the OMG test? If not, it’s not worth doing says one Emmy award-winning digital producer.
The post 360 Video: Impress With Quality Over Quantity, Says Meredith appeared first on Onlinevideo.net – Online Video Mar…

3rd Aug 2018 Posted in: News Comments Off

Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.
The post VR/AR/360 Production: Making the Case Inside an Organization appeared first on Onlinevideo.net – Onlin…

12th Apr 2018 Posted in: News Comments Off

Join us May 9 in New York City for the most forward-looking video marketing conference yet. Naturally, the future of VR, AR, and 360 video is on the agenda.
The post VR, AR, and 360 Video for Marketing: See it First at the Video Marketing Power Summit…

27th Mar 2018 Posted in: News Comments Off

Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.
The post Digital Privacy, VR, Product Placement: What to Expect in 2018 appeared first on Onlinevideo.net – Online…

13th Mar 2018 Posted in: News Comments Off
360° Video Ads

It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.

The post 360° Video Ads Boost Purchase Intent on Mobile and Desktop appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Feb 2018 Posted in: News Comments Off
360° Videos Score 46% Better Completion Rates Than Regular Videos

Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.

The post 360° Videos Score 46% Better Completion Rates Than Regular Videos appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Nov 2017 Posted in: News Comments Off
Augmented Reality Is the Future of Video Marketing—Here’s Why

AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.

The post Augmented Reality Is the Future of Video Marketing—Here’s Why appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

20th Oct 2017 Posted in: News Comments Off

In a real-world test of video gamers, YuMe found that VR ads were remembered at a high rate, with VR pre-rolls showing strong aided recall performance.
The post VR Ads Show Huge Product Recall Numbers, Finds YuMe Study appeared first on Onlinevideo.ne…

10th Aug 2017 Posted in: News Comments Off

Cutting-edge consumers are enjoying the new wave of 360-degree and virtual reality videos, and advertisers are right there with them.
The post Marketers See Opportunities in VR and 360-Degree Videos appeared first on Onlinevideo.net – Online Video Mar…

29th Jul 2017 Posted in: News Comments Off

If a brand’s online video strategy isn’t constantly moving forward, then it’s falling behind. Entertaining viewers and beating the competition means always thinking about tomorrow.
The post Evolve and Iterate: Creating and Updating a Video Strategy ap…

3rd May 2017 Posted in: News Comments Off

A small cause-oriented started was acquired by the Huffington Post, which was then acquired by Verizon. Now that company is creating VR and AR experiences for some of the world’s biggest brands.
The post RYOT Lab Debuts at AOL, Creates Immersive Brand…

22nd Mar 2017 Posted in: News Comments Off
Make What's Important Interesting: Lessons in Branded VR

Sometimes the videos that get the most attention for a company have nothing to do with its products. Here’s how to do well by doing good.

The post Make What’s Important Interesting: Lessons in Branded VR appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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