Archive
13th Jul 2018 Posted in: News Comments Off
Yume on standardization

While standardization will allow marketers to make buys across linear and CTV in unified campaigns, getting there means getting many players working together.

The post Standardization Will Drive CTV Ads, But We’re Not There Yet appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

29th Jun 2018 Posted in: News Comments Off

Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.
The post Alphonso Lets Local Businesses Track Viewers and Offline Sales appeared first on Onlinevideo.net – Online Vi…

15th Jun 2018 Posted in: News Comments Off

A complicated ad-buying system has let bad actors hide and video ad fraud flourish. But TAG’s verification and certification programs are bringing relief.
The post Video Ad Fraud Down 84% Thanks to TAG Multi-Part Certification appeared first on Onlin…

9th Jun 2018 Posted in: News Comments Off

In an exclusive presentation for the Video Marketing Power Summit, Nielsen offers data on connected TV ownership and average streaming times.
The post Connected TV Ownership Up 19% Year-Over-Year, Nielsen Reveals appeared first on Onlinevideo.net – O…

1st Jun 2018 Posted in: News Comments Off

GDPR puts pressure on brands to get affirmative consent before using consumer data, but do poor data practices drive people to avoid online ads?
The post The Data Protection Dilemma: How Can Brands Stay Safe? appeared first on Onlinevideo.net – Online…

27th Apr 2018 Posted in: News Comments Off

Learn to push the envelope with dynamic brand storytelling at the upcoming Video Marketing Power Summit. Read on for a code that will save $100 off registration.
The post Brand Storytelling: Be Bold at the Video Marketing Power Summit appeared first …

23rd Apr 2018 Posted in: News Comments Off

The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.
The post Learn Cross-Screen Success at the Video Marketing Power Summit appeared first on Onlinev…

3rd Apr 2018 Posted in: News Comments Off
Video Marketing Power Summit

Are you registered for the Video Marketing Power Summit? It’s the biggest video marketing conference New York City has seen, and the speaker lineup is off-the-chart.

The post Video Marketing Power Summit ’18: The Speaker Lineup Is Set appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

15th Jan 2018 Posted in: News Comments Off
Video Marketing Power Summit

So much great content in one amazing day! The first-ever Video Marketing Power Summit is coming soon. Read on to learn why video marketing experts can’t afford to miss this one.

The post Video Marketing Power Summit: Hitting New York City This May appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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