Archive
16th Mar 2018 Posted in: News Comments Off

While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?
The post Video Advertising in Europe: Challenges for 2018 and Beyond appeared first on Onlinevideo….

15th Mar 2018 Posted in: News Comments Off
Video Ad Fraud Rate

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

The post Video Ad Fraud Rate on the Decline: Down an Average of 31% appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

3rd Jan 2018 Posted in: News Comments Off

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
The post Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions appeared first o…

13th Nov 2017 Posted in: News Comments Off

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.
The post OTT Advertising: How Brands Can Reach Consumers Where They Live appeared first on Onlinevideo.n…

8th Nov 2017 Posted in: News Comments Off

How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.
The post Viewability Crucial for Campaign Success, But Not the Only Factor appeared first on Online…

30th Oct 2017 Posted in: News Comments Off

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.
The post Click-Through Rates Are Down Across the Board for Video Ads appeared first on Onlinevi…

14th Sep 2017 Posted in: News Comments Off
viewability

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

The post DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Aug 2017 Posted in: News Comments Off

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.
The post Viewability Is the Tip of the Iceberg: Get the Whole Picture appeared first on Onlinev…

1st Aug 2017 Posted in: News Comments Off
The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

The post The 3 Big Concerns Advertisers Have with Over-the-Top Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

27th Jul 2017 Posted in: News Comments Off

What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?
The post Video Ad Viewing Time Up 19%, While Viewability Rates Up 20% appeared f…

13th Jun 2017 Posted in: News Comments Off

With the right strategy, marketers can turn a handful of paid impressions into a repeating assortment of earned views echoing their message.
The post In the World of TV Advertising, Viewability Is About Getting Seen appeared first on Onlinevideo.net -…

27th Apr 2017 Posted in: News Comments Off

Viewability isn’t something advertisers should need to chase after; it should be table stakes. ComScore’s move allows advertisers to focus on deeper metrics.
The post With Free Viewability Measurement, ComScore Sets the Baseline appeared first on Onli…

29th Mar 2017 Posted in: News Comments Off

Viewability for video ads is higher than for display, but the area’s high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.
The post Video Ad Viewability Rises From 40% to 58% By the End of 2016 appeared first on Onl…

27th Mar 2017 Posted in: News Comments Off

According to ComScore, programmatic buying might be more efficient, but it’s also rife with fraud when it comes to desktop video advertising.
The post Programmatic Video Buys Lead in Non-Viewable Ads, Invalid Traffic appeared first on Onlinevideo.net …

19th Sep 2016 Posted in: News Comments Off

While advertisers have focused on improving viewability rates, viewability alone doesn’t determine whether or not an ad will be effective. Fresh research shows how to improve visual engagement and brand recall.
The post Beyond Viewability: Research Sh…

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