20th Dec 2018 Posted in: News Comments Off

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.
The post OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel appeared first on – Online Video Marketing Strategi…

28th Sep 2018 Posted in: News Comments Off
ComScore Campaign Ratings

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

The post ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View appeared first on – Online Video Marketing Strategies, News, and Tips.

25th Sep 2018 Posted in: News Comments Off

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.
The post Video Ads Get 36% More Time in View Than Desktop Display Ads appeared first on – Online Vide…

15th Nov 2017 Posted in: News Comments Off

A study of co-viewing compares how people experience linear TV and streaming TV. The OTT viewers are more likely to discuss the brands advertised.
The post OTT Viewers Watch Together and Talk About the Brands They See appeared first on…

9th Oct 2017 Posted in: News Comments Off

Consumers want to be rewarded for their time. “Our attention is valuable,” they say. “If you want me to watch your video ad, pay me to do it.”
The post Rewards Matter: Consumers Like Video Ads Best When Rewarded appeared first on – Onl…

16th Aug 2017 Posted in: News Comments Off

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.
The post Viewability Is the Tip of the Iceberg: Get the Whole Picture appeared first on Onlinev…

7th Jun 2017 Posted in: News Comments Off

What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.
The post Consumers Watch Most Brand Video on Facebook, Instagram, S…

7th May 2017 Posted in: News Comments Off

YuMe studied the eye movements of 400 participants to learn which types of video ads actually get watched. Connected TV ads led the way for every metric.
The post Connected TV Ads Get Most Attention, Have Highest Purchase Intent appeared first on Onli…

15th Mar 2017 Posted in: News Comments Off

As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.
The post Advertisers Flock to Pre-Roll Ads, Mobile Devices, Finds Ooyala appeared first on O…

27th Jan 2017 Posted in: News Comments Off

The people at Chatbooks decided they were simply going to have a lot of fun with Instagram’s new live video feature, and that made all the difference.
The post 5 Tips for Getting Massive Viewing Numbers on Instagram Live appeared first on Onlinevideo….

18th Feb 2016 Posted in: News Comments Off

Using neuroscience monitoring techniques, Ericsson found that buffering and other mobile video delays can negatively impact how viewers think about a brand.
The post Mobile Video Network Performance Helps or Hurts a Brand: Ericsson appeared first on O…

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