Archive
24th Feb 2016 Posted in: News Comments Off

While online advertisers still value a strong completion rate or view-thru rate for their videos, viewability is quickly gaining finds Videology data.
The post Completion and Viewability Most Popular Video Campaign Objectives appeared first on Onlinev…

27th Jan 2016 Posted in: News Comments Off

Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.
The post Videology Offers Viewability Guarantees on Self-Service Video Ads appeared first on Onlinevideo.net…

28th Dec 2015 Posted in: News Comments Off
The U.K.—Not the U.S.—Leads the Shift to Programmatic Advertising

While the United Kingdom is leading the world in programmatic trading, major players still need to overcome significant hurdles along the road to adoption.

The post The U.K.—Not the U.S.—Leads the Shift to Programmatic Advertising appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Nov 2015 Posted in: News Comments Off

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
The post Blocking Bots Increases Video Ad Engagement By 22%, Finds Study appeared first on Onlin…

19th May 2015 Posted in: News Comments Off

Up to 23 percent of online video ad dollars could be wasted due to bot traffic, but two companies are combining to offer a comprehensive cure.
The post Nearly a Quarter of Online Video Ads Are Fraudulent: Videology appeared first on Onlinevideo.net – …

17th Dec 2014 Posted in: News Comments Off

While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.
The post Viewability Rates About More Than Inventory Quality: Videology appeared first on Onl…

28th Oct 2014 Posted in: News Comments Off

Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can’t stick with purely desktop campaigns.
The post Video Campaigns Are Going Multiscreen, Finds Videology Report appeared first on Onlinevideo.net – Online Vi…

9th Sep 2014 Posted in: News Comments Off

In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.
The post Online Video Marketing Moves Fast Food: Videology Report appeared first on Onlinevideo.net – Online Vi…

17th Oct 2013 Posted in: News Comments Off

Mobile devices and connected TVs get a lot of attention, but do they serve a lot of online video ads? A new report says definitely not.The post Videology Report Shows Where Video Ads Perform Best appeared first on Onlinevideo.net – Online Video Strateg…

7th Oct 2013 Posted in: News Comments Off

Shoppers turn to online video to research both online and offline gift purchases. Plus, video-watchers spend more on gifts than the average shopper.The post The Holidays Are Coming: Get Your Site Video-Ready Now appeared first on Onlinevideo.net – Onli…

Client Log In
Send us a file