While it had some competition, Amobee prevailed as the high bidder an a court-supervised auction for Videology’s technology and assets.
The post Amobee Takes Videology Assets in Court Auction for $101M appeared first on Onlinevideo.net – Online Video …
The company pivoted to the connected TV space, but hasn’t shown strong enough growth. As Videology declares bankruptcy, what’s next for CTV advertising?
The post Videology Declares Bankruptcy, Selling Assets to Amobee appeared first on Onlinevideo.net…
Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
The post TV Campaign Spending Using Advanced Data Grows 60% in Q3 appeared first on Onlinevideo.net – Online…
It’s advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.
The post Videology Launches DETVgo, a Self-Service Option for Advanced TV appeared first …
Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.
The post Connected TV Ad Requests Up 300% Over 3 Years, Says Videology appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?
The post Advertisers Increasingly Want Skippable Video Ads: Videology appeared first on Onlinevideo.net – Onl…
Broadcasters try to solve measurement problems caused by fragmentation, while advertisers expect more from their core partners.
The post Every Year Is the Year for Data: Notes From Videology Full Frontal appeared first on Onlinevideo.net – Online Vid…
2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.
The post Digital Dollars Flowing to Advanced TV Campaigns, Report Shows appeared first on Onlinevideo.net – Online …
What is the state of the video advertising market in 2017? Is programmatic on the rise? And what video content is most effective? A report from Videology asks the experts.
The post Industry Leaders Offer 2017 TV and Video Outlook for US and UK appeare…
In a world of new digital options, many agency advertisers and brand marketers find the most value in tried-and-true age and gender demographic targeting.
The post In Online Video Advertising, Demographic Targeting Still Rules appeared first on Online…
Today’s viewers aren’t watching only online shows or only broadcast shows, so why limit ad campaigns to one or the other? A report shows the effectiveness of going cross-screen.
The post Online Video + TV Advertising = Ad Dream Team, Says Videology ap…
Cross-screen advertising is on the rise, as advertisers increasingly run campaigns on computers, mobile devices, and connected TVs.
The post Online Video Ads Look to Demo, Geo, and Behavioral Targets appeared first on Onlinevideo.net – Online Video Ma…
Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.
The post Advertisers Choosing Viewability as a Key Campaign Objective appeared first …
Is there a clear advantage to advertising on one platform over another, or is something else more important for brands trying to break through to consumers?
The post Comparing Video Advertising Impact From TV, Desktop, and Mobile appeared first on Onl…
Online video is becoming more important to viewers, but traditional TV isn’t going away. A report says that advertisers and agencies need an easier way to reach both platforms.
The post 71% of Advertisers See Budgets Shifting From Linear TV to Digital…
