Archive
19th Jul 2018 Posted in: News Comments Off

Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.
The post Measure All Video From One Dashboard: SimpleReach Makes it Simple appeared first on Onlinevideo.net – …

12th Jul 2018 Posted in: News Comments Off

Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
The post Facebook Video Creation Kit Helps Brands Prepare for the Holidays appeared first on Onlinevideo.net – O…

10th Jul 2018 Posted in: News Comments Off

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
The post Connected TV Advertising: The Future of OTT Is Nearly Here appeared first on Onlinevideo.net – Onlin…

9th Jul 2018 Posted in: News Comments Off

YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
The post Cannes 18: A Look Back at the Biggest Marketing Announcements appeared fi…

5th Jul 2018 Posted in: News Comments Off
Video Marketing Silos

When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.

The post Video Marketing Silos Need to Be Reorganized for Today’s Viewers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

3rd Jul 2018 Posted in: News Comments Off

Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.
The post Intent-Based Advertising: Cedato Format Only Plays When Wanted appeared first on Onlinevideo.net – Online…

2nd Jul 2018 Posted in: News Comments Off
video marketing by the numbers

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

The post Video Marketing By the Numbers: Who’s Making Videos and Why? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Jun 2018 Posted in: News Comments Off

Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.
T…

27th Jun 2018 Posted in: News Comments Off

The latest quarterly index from Ooyala shows mobile video pre-rolls showing impressive gains, while midrolls are big on connected TVs.
The post Mobile Video Pre-Rolls Making Gains for Publishers: Ooyala appeared first on Onlinevideo.net – Online Video…

21st Jun 2018 Posted in: News Comments Off

And is the brand-creator marriage even a marriage? A VidCon panel wonders if video marketers and content creators are merely shacking up.
The post Is the Brand-Creator Marriage Working? Notes From VidCon 2018 appeared first on Onlinevideo.net – Online…

19th Jun 2018 Posted in: News Comments Off

Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.
The post Ad-Supported Live Video Favored by 52% Finds an IAB Report appeared first on Onlinevideo.net – Online …

19th Jun 2018 Posted in: News Comments Off

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
The post Video Influencers Get 84% of YouTube Views, 56% of Facebook Views appeared first on O…

15th Jun 2018 Posted in: News Comments Off

A complicated ad-buying system has let bad actors hide and video ad fraud flourish. But TAG’s verification and certification programs are bringing relief.
The post Video Ad Fraud Down 84% Thanks to TAG Multi-Part Certification appeared first on Onlin…

14th Jun 2018 Posted in: News Comments Off

People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.
The post Instagram Stories: 5 Tips From Facebook on How Brands Can Succeed appeared first on Onlinevideo.net – Online…

11th Jun 2018 Posted in: News Comments Off

Companies using video now average one new video per day. Demo, product, and explainer videos are the most popular types in email marketing.
The post 46% of Businesses Use Videos in Email Marketing, Up 10% appeared first on Onlinevideo.net – Online Vi…

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