Archive
13th Nov 2018 Posted in: News Comments Off

Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.
The post Socialive Studio Brings Live Video to Owned and Operated Sites appeared first on Onlinevideo.net -…

8th Nov 2018 Posted in: News Comments Off

After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.
The post Exclusive: IAB Publishes Final Version of VAST 4.1 Spec appeared first on Onlinevideo.net – Online Video Marketing…

7th Nov 2018 Posted in: News Comments Off

Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.
The post Millennials Shop With Online Videos: 85% Purchase After Viewing appeared first on Onlinevideo.net – O…

29th Oct 2018 Posted in: News Comments Off

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
The post Advanced TV Attribution: A Free Downloadable Guide Explains It appeared first on Onlinevideo.ne…

24th Oct 2018 Posted in: News Comments Off

Young adults stream much of their news and entertainment. To reach them, politicians are shifting much of their marketing budgets to OTT.
The post Politicians Turn to OTT Video Ads to Get Their Messages Out appeared first on Onlinevideo.net – Online V…

16th Oct 2018 Posted in: News Comments Off

No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.
The post Fullscreen Shield Offers Two-Stage Brand Safety Protection appeared first on Onlinevideo.net – Online Video Marke…

15th Oct 2018 Posted in: News Comments Off
Data-Driven Video

Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.

The post How L’Oréal Drove Online Traffic With Data-Driven Video Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Oct 2018 Posted in: News Comments Off

It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.
The post SSAI: What Marketers Need to Know About Server-Side Ad Insertion appeared first on Onlinevideo.ne…

11th Oct 2018 Posted in: News Comments Off

It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
The post Ad-Supported OTT Video Watched by the Young and the Wealthy appeared first on Onlinevideo.net – Online Video Market…

10th Oct 2018 Posted in: News Comments Off

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
The post Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer appeared first on Onlinevideo.net – Online Vi…

5th Oct 2018 Posted in: News Comments Off

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
The post The Instagram-YouTube Debate: Which Is Better for Brands? appeared first on Onlinevideo.net – Online Vi…

3rd Oct 2018 Posted in: News Comments Off

Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.
The post Streaming Services Offer New Opportunities for Advertisers appeared first on Onlinevideo.net – Online Vi…

28th Sep 2018 Posted in: News Comments Off
ComScore Campaign Ratings

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

The post ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Sep 2018 Posted in: News Comments Off

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.
The post Video Ads Get 36% More Time in View Than Desktop Display Ads appeared first on Onlinevideo.net – Online Vide…

23rd Sep 2018 Posted in: News Comments Off

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
The post Welcome to the New Living Room: 57% of Video Ads Now Play on TVs appeared first on On…

Client Log In
Send us a file