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9th Dec 2017 Posted in: News Comments Off

Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.
The post Amazon Combines Influencers and Video for a Major Marketing Win appeared first on Onlinevideo…

5th Dec 2017 Posted in: News Comments Off

But can it do it? 2017 has been one crisis after another for the net’s largest video destination. Will an army of mods do the trick?
The post 10,000 Mods: YouTube Tries Even Harder to Satisfy Advertisers appeared first on Onlinevideo.net – Online Vide…

30th Nov 2017 Posted in: News Comments Off

The big internet companies see a lucrative future in streaming video, and they’ve got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.
The post Broadcasters See Advanced Adve…

28th Nov 2017 Posted in: News Comments Off

An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area’s gains come from mobile and video ads.
The post Mobile and Video Leading European Online Ad Gains, Says Report appeared first on Onlinevideo.net – Online…

27th Nov 2017 Posted in: News Comments Off

Another scandal, another advertiser pullout. Will video brand advertisers give YouTube a third chance? Is the site simply too powerful to ignore?
The post YouTube Faces Advertiser Pullout From New Brand Safety Concerns appeared first on Onlinevideo.ne…

17th Nov 2017 Posted in: News Comments Off
Augmented Reality Is the Future of Video Marketing—Here’s Why

AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.

The post Augmented Reality Is the Future of Video Marketing—Here’s Why appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Nov 2017 Posted in: News Comments Off

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
The post Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads app…

13th Nov 2017 Posted in: News Comments Off

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.
The post OTT Advertising: How Brands Can Reach Consumers Where They Live appeared first on Onlinevideo.n…

7th Nov 2017 Posted in: News Comments Off

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
The post Videos Are Getting Longer, and Engagement Rates Are Rising appeared first on Onlinevideo.net …

7th Nov 2017 Posted in: News Comments Off

Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
The post TV Campaign Spending Using Advanced Data Grows 60% in Q3 appeared first on Onlinevideo.net – Online…

30th Oct 2017 Posted in: News Comments Off

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.
The post Click-Through Rates Are Down Across the Board for Video Ads appeared first on Onlinevi…

28th Oct 2017 Posted in: News Comments Off
Reevaluate online video channels

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

The post Planning for ’18: Reevaluate the Online Video Channels Brands Use appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

26th Oct 2017 Posted in: News Comments Off

As the saying goes, you can’t make an omelet without breaking a few eggs. In this case, the eggs are your customers and the omelet is a highly coveted Cannes Lion.
The post 3 Tips for Taking Home a Cannes Lion, Courtesy of Ace Metrix appeared first on…

16th Oct 2017 Posted in: News Comments Off

With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.
The post Wicket Labs Scorecards Measure and Predict Video Customers appeared first on Onlinevideo.net – Online…

14th Oct 2017 Posted in: News Comments Off

YouTube has launched the 2.0 version of its Creators Site, now with more advice, better organization, and a master class video series on growing a channel.
The post For Brands of Any Size, YouTube Creators Site Offers Helpful Tips appeared first on On…

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