Yes, brands can offer creative and memorable moments in just six seconds. A Verizon Media executive highlights short spots that succeed.
The post As Mobile Video Soars, So Do Six-Second Ads appeared first on Onlinevideo.net – Online Video Marketing St…
Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.
The post Consumer Privacy in 2019: Ad Practices Lead to Better Experiences appeared first on Onlinevideo.ne…
Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The post Comparing TV, YouTube, and Facebook Video Ads: Which One Wins? appeared first on Onlinevideo.net – Online Video …
Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
The post How to Reach Millennials and Generation Z With Online Video appeared first on Onlinev…
Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.
The post Looking Back: OnlineVideo.net’s 10 Most Viewed Articles of 2018 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.
The post Predictions for 2019: What’s Coming to Online Video Advertising? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.
The post Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record appeared first on Onlinevideo.net – Online Video Market…
Vimeo members can now publish their videos directly to LinkedIn. Here’s why it matters and how it benefits businesses.
The post 3 Tips for Making the Most of the LinkedIn and Vimeo Integration appeared first on Onlinevideo.net – Online Video Marketin…
By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.
The post Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.
The post Embrace Experimentation During Addressable TV’s Early Days appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Even the biggest agencies aren’t above making a few influencer marketing mistakes. Read this list to find out how all your hard work could go terribly, terribly wrong.
The post Influencer Marketing Mistakes: 6 Easy Ways to Do It Wrong appeared first o…
While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?
The post Pay Attention: Can Marketers Be Sure Consumers Are Watching? appeared first on Onlinevideo.net – Onlin…
Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.
The post Omnichannel Marketing Has Doubled in the Last 4 Years: Report appeared first on Onlinevideo.net – Online …
Streaming TV measurement specialist Conviva adds social platform measurement to its portfolio, creating a multiplatform suite.
The post Conviva Buys Delmondo, Expands Measurement to Social Platforms appeared first on Onlinevideo.net – Online Video Ma…
To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.
The post 3 Holiday Video Ad Tips: How to Get Views and Drive ROI appeared first on Onlinevideo.net – Onl…
