Archive
23rd Sep 2018 Posted in: News Comments Off

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
The post Welcome to the New Living Room: 57% of Video Ads Now Play on TVs appeared first on On…

21st Sep 2018 Posted in: News Comments Off

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The post Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach appeared first on Onlinevideo…

20th Sep 2018 Posted in: News Comments Off

Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.
The post Scaling Addressable Advertising: Tips From Akamai, SpotX, Yospace appear…

18th Sep 2018 Posted in: News Comments Off
Addressable TV

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

The post Addressable TV Hits a Turning Point: Notes From DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Sep 2018 Posted in: News Comments Off

By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.
The post Oath Ad Platforms: The Verizon Subsidiary Puts the Focus on Ads appeared first on Onlinevideo.net – Online Video Mark…

31st Aug 2018 Posted in: News Comments Off

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.
The post 3 Tips From Facebook on Matching Video Ads With Viewers appeared first on Onlinevideo.net – On…

28th Aug 2018 Posted in: News Comments Off

Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.
The post Online Video Ads Poised for Huge Growth, Says Forrester Report appeared first on Onlinevideo.net – On…

17th Aug 2018 Posted in: News Comments Off

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.
The post IGTV: A Guide to Brand Video Success for Publishers and Agencies appeared first…

15th Aug 2018 Posted in: News Comments Off

Creating effective mobile video ads isn’t a hassle with Facebook’s latest service, which lets even brands with no videos get in the game.
The post No Videos? No Problem: Facebook Turns Still Images into Video Ads appeared first on Onlinevideo.net – O…

14th Aug 2018 Posted in: News Comments Off

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
The post Programmatic Buying Used by 75% of All Brands, Says MediaRadar appeared first on Onlinevideo.net – Online Video…

14th Aug 2018 Posted in: News Comments Off

Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.
The post VidGrid Brings Interactive Videos to All Parts of the Enterprise appeared first on Onlinevideo.net – Onl…

10th Aug 2018 Posted in: News Comments Off

Does that VR or 360 video project pass the OMG test? If not, it’s not worth doing says one Emmy award-winning digital producer.
The post 360 Video: Impress With Quality Over Quantity, Says Meredith appeared first on Onlinevideo.net – Online Video Mar…

9th Aug 2018 Posted in: News Comments Off

Rather than keeping video assets in the equivalent of a digital shoebox, consider digital asset management. One company makes a case for DAM.
The post DAM for Video Marketers: An Easier Way to Keep Track of Files appeared first on Onlinevideo.net – On…

8th Aug 2018 Posted in: News Comments Off

Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.
The post Instagram and Snapchat Stories Key to Reaching Young Viewers appeared first on Onlinevideo.net – Online…

7th Aug 2018 Posted in: News Comments Off

Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.
The post Hulu Sees a Robust Future in Interactive Connected TV Ads appeared first on Onlinevideo.net – …

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