Archive
21st Jan 2019 Posted in: News Comments Off

Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The post Comparing TV, YouTube, and Facebook Video Ads: Which One Wins? appeared first on Onlinevideo.net – Online Video …

15th Jan 2019 Posted in: News Comments Off

Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
The post How to Reach Millennials and Generation Z With Online Video appeared first on Onlinev…

31st Dec 2018 Posted in: News Comments Off
Looking Back: OnlineVideo.net's 10 Most Viewed Articles of 2018

Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.

The post Looking Back: OnlineVideo.net’s 10 Most Viewed Articles of 2018 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Dec 2018 Posted in: News Comments Off
2019 video ad predictions

As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.

The post Predictions for 2019: What’s Coming to Online Video Advertising? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Dec 2018 Posted in: News Comments Off

Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.
The post Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record appeared first on Onlinevideo.net – Online Video Market…

15th Dec 2018 Posted in: News Comments Off

Vimeo members can now publish their videos directly to LinkedIn. Here’s why it matters and how it benefits businesses.
The post 3 Tips for Making the Most of the LinkedIn and Vimeo Integration appeared first on Onlinevideo.net – Online Video Marketin…

11th Dec 2018 Posted in: News Comments Off
Thanksgiving Was the Best Day of '18 to Reach Shoppers With Video

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.

The post Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

6th Dec 2018 Posted in: News Comments Off
Embrace Experimentation

Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.

The post Embrace Experimentation During Addressable TV’s Early Days appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

5th Dec 2018 Posted in: News Comments Off

Even the biggest agencies aren’t above making a few influencer marketing mistakes. Read this list to find out how all your hard work could go terribly, terribly wrong.
The post Influencer Marketing Mistakes: 6 Easy Ways to Do It Wrong appeared first o…

4th Dec 2018 Posted in: News Comments Off

While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?
The post Pay Attention: Can Marketers Be Sure Consumers Are Watching? appeared first on Onlinevideo.net – Onlin…

30th Nov 2018 Posted in: News Comments Off

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.
The post Omnichannel Marketing Has Doubled in the Last 4 Years: Report appeared first on Onlinevideo.net – Online …

28th Nov 2018 Posted in: News Comments Off

Streaming TV measurement specialist Conviva adds social platform measurement to its portfolio, creating a multiplatform suite.
The post Conviva Buys Delmondo, Expands Measurement to Social Platforms appeared first on Onlinevideo.net – Online Video Ma…

19th Nov 2018 Posted in: News Comments Off

To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.
The post 3 Holiday Video Ad Tips: How to Get Views and Drive ROI appeared first on Onlinevideo.net – Onl…

13th Nov 2018 Posted in: News Comments Off

Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.
The post Socialive Studio Brings Live Video to Owned and Operated Sites appeared first on Onlinevideo.net -…

8th Nov 2018 Posted in: News Comments Off

After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.
The post Exclusive: IAB Publishes Final Version of VAST 4.1 Spec appeared first on Onlinevideo.net – Online Video Marketing…

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