Archive
22nd Oct 2018 Posted in: News Comments Off

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.
The post Mixed Reality Glasses Are Coming, and So Are a New Type of Ads appeared first on Onlinevideo.net – Online Video…

17th Sep 2018 Posted in: News Comments Off

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
The post Multi-Platform Marketing: Does the Concept or Channel Come First? appeared first on Onlinevideo.net – Online Video…

9th Sep 2018 Posted in: News Comments Off

When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.
The post Influencer Marketing Secrets: How to Keep the Talent On-Message appeared first on Onlinevideo.net – …

4th Sep 2018 Posted in: News Comments Off

Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.
The post Ads in AR, VR, and 360: How Many Will Viewers Tolerate? appeared first on Onlinevideo.net – Online…

16th Aug 2018 Posted in: News Comments Off

When creating VR, AR, or 360 video experiences, publishers can’t rely on the tech alone. They need to find events that are a perfect match.
The post 360 Video Experiences: Show the Audience Something Fresh appeared first on Onlinevideo.net – Online Vi…

10th Aug 2018 Posted in: News Comments Off

Does that VR or 360 video project pass the OMG test? If not, it’s not worth doing says one Emmy award-winning digital producer.
The post 360 Video: Impress With Quality Over Quantity, Says Meredith appeared first on Onlinevideo.net – Online Video Mar…

3rd Aug 2018 Posted in: News Comments Off

Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.
The post VR/AR/360 Production: Making the Case Inside an Organization appeared first on Onlinevideo.net – Onlin…

29th Jul 2018 Posted in: News Comments Off

Does creative work start with a creative team? No, how marketers and advertisers should start is by seeing that all employees can have great ideas.
The post How Marketers and Advertisers Can Build a Culture of Creativity appeared first on Onlinevideo….

20th Jul 2018 Posted in: News Comments Off
Nielsen Total Audience

Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.

The post Nielsen Total Audience Ratings: The Challenge of Measuring CTV appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Jul 2018 Posted in: News Comments Off
Yume on standardization

While standardization will allow marketers to make buys across linear and CTV in unified campaigns, getting there means getting many players working together.

The post Standardization Will Drive CTV Ads, But We’re Not There Yet appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

5th Jul 2018 Posted in: News Comments Off
Video Marketing Silos

When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.

The post Video Marketing Silos Need to Be Reorganized for Today’s Viewers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

29th Jun 2018 Posted in: News Comments Off

Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.
The post Alphonso Lets Local Businesses Track Viewers and Offline Sales appeared first on Onlinevideo.net – Online Vi…

15th Jun 2018 Posted in: News Comments Off

A complicated ad-buying system has let bad actors hide and video ad fraud flourish. But TAG’s verification and certification programs are bringing relief.
The post Video Ad Fraud Down 84% Thanks to TAG Multi-Part Certification appeared first on Onlin…

9th Jun 2018 Posted in: News Comments Off

In an exclusive presentation for the Video Marketing Power Summit, Nielsen offers data on connected TV ownership and average streaming times.
The post Connected TV Ownership Up 19% Year-Over-Year, Nielsen Reveals appeared first on Onlinevideo.net – O…

27th Apr 2018 Posted in: News Comments Off

Learn to push the envelope with dynamic brand storytelling at the upcoming Video Marketing Power Summit. Read on for a code that will save $100 off registration.
The post Brand Storytelling: Be Bold at the Video Marketing Power Summit appeared first …

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