Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.
The post Ad Creativity Is Suffering, and Too Much Data Is the Reason appeared first on Onlinevideo.net – Online Video Marketing Stra…
Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.
The post Digital Privacy, VR, Product Placement: What to Expect in 2018 appeared first on Onlinevideo.net – Online…
TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.
The post DMEXCO ’17: Hulu Contrasts Old Way/New Way of TV Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.
The post DMEXCO ’17: What Brands Need to Know About Video Influencers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
The world’s biggest video site takes center stage at DMEXCO, reminding marketers that it’s still the most important player in the room.
The post DMEXCO ’17: 3 Ways YouTube Videos Are Shaping Our Culture appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
With the right strategy, marketers can turn a handful of paid impressions into a repeating assortment of earned views echoing their message.
The post In the World of TV Advertising, Viewability Is About Getting Seen appeared first on Onlinevideo.net -…
TV ad sales are in a state of flux, somewhere between the traditional model and the one that will take over. It’s a tense time with no one solution working across all platforms.
The post Addressable TV Is Coming, But It’s Not Yet Ready for Prime Time appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Virtual reality isn’t just a new way of telling stories, it’s a completely new medium. Here are the tools brands can use to make a good experience great, and why it matters.
The post VR Brand Advertising Works and Here’s the Proof: USA Today appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Addressable TV is going to have a breakout year in 2017, but that doesn’t mean the road will always be smooth. At CES, industry insiders explained the challenges ahead.
The post CES 2017: Addressable TV Experts Explain What it Still Needs appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
During CES 2017, OnlineVideo.net and VideoAmp spoke to advertising execs to learn the challenges still facing programmatic and how the industry can create better cross-screen ad opportunities.
The post CES 2017: Programmatic Advertising Insiders Cut T…
Where should your company focus its attention in the coming year? To learn what changes are coming to online video, OnlineVideo.net and VideoAmp spoke to several industry insiders at CES 2017.
The post CES 2017: Streaming Insiders Predict the Future o…
Big data is only the start: Someone has to sift through those numbers and find something useful. That takes time that could be spent producing quality content.
The post NY Media Festival Looks at the State of Advertising and Marketing appeared first o…
The short-form social network has adopted video streaming in a big way, combining live events with instant feedback in one seamless package.
The post DMEXCO: Twitter Shows That Mobile and Video Go Together appeared first on Onlinevideo.net – Online Vi…
We sat down with a vice president at Studio71 to learn how brands can get the best results when working with YouTube superstars. It might be hard, but learn to give up control.
The post Brand Tips for Working With Influencers: Don’t Be a Buzzkill appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
We sat down with a vice president at Studio71 to learn how brands can get the best results when working with YouTube superstars. It might be hard, but learn to give up control.
The post Brand Tips for Working With Influencers: Don’t Be a Buzzkill appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
