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28th Jun 2018 Posted in: News Comments Off

Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.
T…

27th Jun 2018 Posted in: News Comments Off

Twitter has seen big wins with creator content, and at VidCon it gave more details about the Creator Originals program it announced during NewFronts.
The post Creator Content Can Boost Unaided Recall By 214%, Says Twitter appeared first on Onlinevideo…

24th Jun 2018 Posted in: News Comments Off
Fake Influencers

There’s huge money in influencer marketing, and wherever there’s huge money there’s going to be fraud. A presentation at VidCon 2018 explained how rampant the problem of fake influencers is, and how to spot these cheating accounts. The problem of fake influencers is really an Instagram problem, explained Evan Asano, CEO and founder of influencer […]

The post Fake Influencers Are Ruining Marketing, Here’s How to Spot Them appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

22nd Jun 2018 Posted in: News Comments Off

Create a fast and furious marketing mindset, says one VidCon 2018 panel. Speed matters, not trophies. Good, fast, cheap video delivers.
The post Good, Fast, Cheap: Yes, Brands Can Have it All, Says Hasbro appeared first on Onlinevideo.net – Online Vid…

21st Jun 2018 Posted in: News Comments Off

And is the brand-creator marriage even a marriage? A VidCon panel wonders if video marketers and content creators are merely shacking up.
The post Is the Brand-Creator Marriage Working? Notes From VidCon 2018 appeared first on Onlinevideo.net – Online…

21st Jun 2018 Posted in: News Comments Off

While the beginnings of influencer marketing were about popularity and spreading the word, influencer marketing 2.0 goes deeper.
The post Welcome to Influencer Marketing 2.0: Notes from VidCon 2018 appeared first on Onlinevideo.net – Online Video Mark…

1st May 2018 Posted in: News Comments Off

Viacom creates a studio to turn out hundreds of hours of original online programming, while the NYT sees a bright future for smart speakers.
The post Viacom, New York Times, BBC News NewFront Content Highlights appeared first on Onlinevideo.net – Onli…

28th Jun 2017 Posted in: News Comments Off

Not only is adding captions to online videos the right thing to do, it also boosts reach and discoverability. Accuracy remains a challenge for YouTube’s automated system.
The post Providing YouTube Video Captions Is an Inclusive Move for Brands appear…

26th Jun 2017 Posted in: News Comments Off
VidCon '17: Social Video Secrets from BuzzFeed’s Experts

Some people call it clickbait, but BuzzFeed calls it giving people what they want. Here are four rules from the internet’s king of snackable, shareable video.

The post VidCon ’17: Social Video Secrets from BuzzFeed’s Experts appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

26th Jun 2017 Posted in: News Comments Off
VidCon '17: Social Video Secrets from BuzzFeed’s Experts

Some people call it clickbait, but BuzzFeed calls it giving people what they want. Here are four rules from the internet’s king of snackable, shareable video.

The post VidCon ’17: Social Video Secrets from BuzzFeed’s Experts appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

23rd Jun 2017 Posted in: News Comments Off
Hacking Facebook: Inside Facebook’s Secret Promotional Code

A VidCon session offered insider tips for brand success on Facebook. Learn the secrets that separate Facebook casuals from high-engagement power users.

The post Hacking Facebook: Inside Facebook’s Secret Promotional Code appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

22nd Jun 2017 Posted in: News Comments Off

In concise and tested best practices, VidPow’s CEO told the VidCon audience how to get the most out of their online video efforts.
The post 7 Fundamentals to Help Brands Maximize Selling With Video appeared first on Onlinevideo.net – Online Video Mar…

7th Jul 2016 Posted in: News Comments Off
Canvas Media Studios' Message to Brands: Take a Chance!

Integrating brand messages, products, and directives is a creative challenge for storytellers, but storytellers love a challenge. The founders of Canvas Media Studios talk about a successful brand integration they completed for their show Vanity.

The post Canvas Media Studios’ Message to Brands: Take a Chance! appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Jun 2016 Posted in: News Comments Off

It’s an advanced juggling act for brave and fearless marketers, but the results are worth it. Execute a campaign with a thousand influencers and gain 100 million views virtually overnight.
The post Multi-Millionaire Prima Donnas: Working With Influenc…

24th Jun 2016 Posted in: News Comments Off

This is a new area, but brands are lining up to create virtual reality experiences. What works and what doesn’t? The rules are still being created.
The post VR and Brands: Be Willing to Experiment, Willing to Fail appeared first on Onlinevideo.net – O…

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