New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
The post 6 Keys to Creating a Multi-Screen Premium Video Campaign appeared first on Onlinevideo.net – Online Video Mark…

Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.

The post Embrace Experimentation During Addressable TV’s Early Days appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
The post Advanced TV Attribution Now on Par With Digital, Says FreeWheel appeared first on Onlinevideo.net – Online Video Mar…

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.
The post Omnichannel Marketing Has Doubled in the Last 4 Years: Report appeared first on Onlinevideo.net – Online …

Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.
The post Google Preferred too Risky for Brands: Video Advertising Bureau appeared first on Onlinevideo.net – Online Vi…