Archive
12th Sep 2018 Posted in: News Comments Off

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.
The post ListenFirst Lets Marketers Measure Twitter Video Performance appeared first on Onlinevideo.net – Online Vid…

6th Sep 2018 Posted in: News Comments Off

As influencer marketing grows, so do instances of follower fraud. Unsuspecting brands are wasting a large amount of their marketing budgets.
The post Fullscreen Fights Follower Fraud: 6 Takeaways From its Report appeared first on Onlinevideo.net – On…

27th Jun 2018 Posted in: News Comments Off

Twitter has seen big wins with creator content, and at VidCon it gave more details about the Creator Originals program it announced during NewFronts.
The post Creator Content Can Boost Unaided Recall By 214%, Says Twitter appeared first on Onlinevideo…

30th May 2018 Posted in: News Comments Off

Without actually producing any video of its own, Twitter became the star of the 2018 NewFronts, providing much-needed reach for publisher video efforts.
The post How Twitter Won the NewFronts, Signing Big Deals to Provide Reach appeared first on Onli…

26th Apr 2018 Posted in: News Comments Off

Thanks to an emphasis on live video, professional sports, and viewer targeting, video ad sales and ad engagements are up at Twitter.
The post Twitter Grows Video Revenue With New Formats, Stronger Engagement appeared first on Onlinevideo.net – Online…

6th Mar 2018 Posted in: News Comments Off

While esports are now mainstream entertainment, many brands are reluctant to advertise with them. It’s time to get over any fears, say the experts.
The post Esports Love Brands, but Do Brands Love Them Back? appeared first on Onlinevideo.net – Online …

6th Mar 2018 Posted in: News Comments Off

While esports are now mainstream entertainment, many brands are reluctant to advertise with them. It’s time to get over any fears, say the experts.
The post Esports Love Brands, but Do Brands Love Them Back? appeared first on Onlinevideo.net – Online …

14th Mar 2017 Posted in: News Comments Off
Facebook's Streaming Video Success Will Lead to a Lucrative 2017

Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.

The post Facebook’s Streaming Video Success Will Lead to a Lucrative 2017 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Feb 2017 Posted in: News Comments Off
Twitter Vs. Facebook Vs. YouTube: A Video Marketer's Comparison

Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.

The post Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Sep 2016 Posted in: News Comments Off

The short-form social network has adopted video streaming in a big way, combining live events with instant feedback in one seamless package.
The post DMEXCO: Twitter Shows That Mobile and Video Go Together appeared first on Onlinevideo.net – Online Vi…

8th Jun 2016 Posted in: News Comments Off

Want to keep online viewers loyal, happy, and coming back for more? Develop an engaging social media strategy that creates a dialog with customers.
The post Engagement Labs Gives a Social Report Card to Video Streamers appeared first on Onlinevideo.ne…

31st May 2016 Posted in: News Comments Off
Twitter Tells Brands to 'Sweat Their Assets' and Repurpose Video

Videos views on Twitter have seen 220x growth in the past year. Twitter says brands win when they repurpose existing video content on the platform. Also, here are three ways to create “stopping power” with Twitter videos.

The post Twitter Tells Brands to ‘Sweat Their Assets’ and Repurpose Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

22nd May 2016 Posted in: News Comments Off

Add a dash of creativity to your brand’s online videos and attract more views by playing off trending topics that are getting plenty of buzz.
The post How to Use Trending Topics and Events to Inspire Online Videos appeared first on Onlinevideo.net – O…

3rd May 2016 Posted in: News Comments Off

The short-form messaging social network is looking for a Hail Mary pass. When it begins streaming NFL games live this fall, it’s counting on advanced demographic targeting to attract advertisers.
The post Twitter Bets its Future on Online Video Adver…

23rd Feb 2016 Posted in: News Comments Off

Don’t make separate campaign buys on YouTube, Facebook, Instagram, and Twitter. Instead, let Pixability break down those walled gardens and help you reach targeted viewers at scale.
The post No More Walled Gardens: Pixability Offers Holistic Video Ad …

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