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4th Jun 2018 Posted in: News Comments Off

Brands now have the opportunity to restore trust with consumers by being open about their data use. It’s one of the lessons of GDPR.
The post Lessons of GDPR: Transparency Is Critical for Consumers appeared first on Onlinevideo.net – Online Video Mar…

11th Nov 2017 Posted in: News Comments Off
Matthew Hogg and Ryan Pauley on building programmatic trust

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.

The post Programmatic Needs to Win Back Advertisers’ Trust; Here’s How appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

1st Apr 2017 Posted in: News Comments Off

Ad buyers who only look at behavioral or demographic data when buying ad space are missing an important detail: context matters, and some networks are more trustworthy than others.
The post Where Do Viewers Trust the Ads? Study Reveals the Missing Fac…

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