Archive
21st Oct 2018 Posted in: News Comments Off

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.
The post The Ad Load Difference: 66% of Streaming Customers Are Satisfied appeared first on Onlinevideo.net – Online …

14th Aug 2018 Posted in: News Comments Off

Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.
The post VidGrid Brings Interactive Videos to All Parts of the Enterprise appeared first on Onlinevideo.net – Onl…

9th Aug 2018 Posted in: News Comments Off

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
The post Facebook Now Beats YouTube for Video Viewing, Relevant Ads appeared first on Onlinevideo.net – Online Video Marketing Str…

8th Aug 2018 Posted in: News Comments Off

Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.
The post Instagram and Snapchat Stories Key to Reaching Young Viewers appeared first on Onlinevideo.net – Online…

23rd Jul 2018 Posted in: News Comments Off

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
The post Original Digital Video Ad Budgets Show a 68% Increase: IAB appeared first on Onlinevideo.net – Online Vi…

2nd Jul 2018 Posted in: News Comments Off
video marketing by the numbers

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

The post Video Marketing By the Numbers: Who’s Making Videos and Why? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

27th Jun 2018 Posted in: News Comments Off

Twitter has seen big wins with creator content, and at VidCon it gave more details about the Creator Originals program it announced during NewFronts.
The post Creator Content Can Boost Unaided Recall By 214%, Says Twitter appeared first on Onlinevideo…

13th Jun 2018 Posted in: News Comments Off
Roku

Just because people say no to cable or satellite doesn’t mean they’re turned off by commercials. Roku shows how to appeal to a new wave of viewers.

The post Roku Offers Marketing Tips on Reaching Unreachable Cord-Cutters appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Apr 2018 Posted in: News Comments Off
Mixpanel

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

The post Mixpanel Media & Entertainment Report Shows Where the Viewers Are appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Apr 2018 Posted in: News Comments Off

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
The post MRC Viewability Standard Unreasonable, Say 97% of Video Marketers appeared first on Onlinevideo.net – Onli…

18th Apr 2018 Posted in: News Comments Off

Over half of today’s businesses spend money on content marketing, with many taking a multi-platform approach. Video proves most popular way to reach consumers.
The post Video Proves Most Popular for Multi-Platform Marketing Strategies appeared first …

6th Apr 2018 Posted in: News Comments Off

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.
The post Mobile Game Video Ads: Marketing Success Is All About the Rewards appeared first on Onlinevideo…

22nd Mar 2018 Posted in: News Comments Off

The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.
The post Pop-Up Ads Ruin the Experience, Especially for Online Video appeared first on Onlinevideo.net – Online Vide…

20th Mar 2018 Posted in: News Comments Off
fraud and Measurement

The issue has been in the news, but hasn’t been solved. Marketers are stressed about fraud. And measurement remains a barrier to effective online planning.

The post Fraud and Measurement Top List of Video Marketers’ Concerns appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Mar 2018 Posted in: News Comments Off

Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.
The post Facebook Dominates for Video Marketing, Followed by YouTube appeared first on Onlin…

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