Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The post Comparing TV, YouTube, and Facebook Video Ads: Which One Wins? appeared first on Onlinevideo.net – Online Video …
Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
The post How to Reach Millennials and Generation Z With Online Video appeared first on Onlinev…
While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.
The post CTAs in Mobile Video Deliver Better Results, Finds Study appeared first on Onlinevideo.net – Online Video Mark…
Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.
The post Brand Safety Matters: Study Shows the Costs of Poor Placement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.
The post Viewers Enjoy Brand Videos on Facebook, YouTube, and Instagram appeared first on Onlinevideo.net – Online Video M…
Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.
The post The Ad Load Difference: 66% of Streaming Customers Are Satisfied appeared first on Onlinevideo.net – Online …
Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.
The post VidGrid Brings Interactive Videos to All Parts of the Enterprise appeared first on Onlinevideo.net – Onl…
After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
The post Facebook Now Beats YouTube for Video Viewing, Relevant Ads appeared first on Onlinevideo.net – Online Video Marketing Str…
Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.
The post Instagram and Snapchat Stories Key to Reaching Young Viewers appeared first on Onlinevideo.net – Online…
TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
The post Original Digital Video Ad Budgets Show a 68% Increase: IAB appeared first on Onlinevideo.net – Online Vi…
Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.
The post Video Marketing By the Numbers: Who’s Making Videos and Why? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Twitter has seen big wins with creator content, and at VidCon it gave more details about the Creator Originals program it announced during NewFronts.
The post Creator Content Can Boost Unaided Recall By 214%, Says Twitter appeared first on Onlinevideo…
Just because people say no to cable or satellite doesn’t mean they’re turned off by commercials. Roku shows how to appeal to a new wave of viewers.
The post Roku Offers Marketing Tips on Reaching Unreachable Cord-Cutters appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.
The post Mixpanel Media & Entertainment Report Shows Where the Viewers Are appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
The post MRC Viewability Standard Unreasonable, Say 97% of Video Marketers appeared first on Onlinevideo.net – Onli…
