Looking to make a big impression with a splashy product branding campaign? Then save costs and skip addressable advertising.
The post Addressable Advertising: Viacom Explains How and When to Use It appeared first on Onlinevideo.net – Online Video Mark…
What works on one video platform might be unwatchable on another. Get a sneak peek at a product that creates new versions using artificial intelligence.
The post Peek at Video Ad AI, Adobe’s Video Marketing Platform Time-Saver appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.
The post Digital TV and Traditional TV Viewers: Plan a Marketing Campaign appeared first on Onlinevideo.net – Online V…
After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.
The post 3 Steps for Guaranteeing Transparency: Adobe Shows the Way appeared first on Onlinevideo.net – Online Video Marketing S…
While esports are now mainstream entertainment, many brands are reluctant to advertise with them. It’s time to get over any fears, say the experts.
The post Esports Love Brands, but Do Brands Love Them Back? appeared first on Onlinevideo.net – Online …
While esports are now mainstream entertainment, many brands are reluctant to advertise with them. It’s time to get over any fears, say the experts.
The post Esports Love Brands, but Do Brands Love Them Back? appeared first on Onlinevideo.net – Online …
So much great content in one amazing day! The first-ever Video Marketing Power Summit is coming soon. Read on to learn why video marketing experts can’t afford to miss this one.
The post Video Marketing Power Summit: Hitting New York City This May appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.
The post Today’s Measurement Challenges Are Bigger Than Any One Company appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Web growth is saturated and online viewing is taking from traditional TV. Video marketers need to optimize their media buys to follow the target audience.
The post Video Marketers Need to Drive Growth in a Saturated Online World appeared first on Onli…
Experience Cloud give brands the tools they need to create personalized experiences with consumers, while Advertising Cloud helps advertisers use data for smart ad buys.
The post Adobe Debuts Experience Cloud, Advertising Cloud as Summit Begins appear…
It’s the new math of over-the-top video: Getting viewers to subscribe is one revenue stream, but serving them targeted ads is even more attractive.
The post OTT Subscriptions Lead to an Increase in Targeted Video Ads appeared first on Onlinevideo.net …
Cross-device personalization is the new goal, and marketers must continuously learn from their data and plug those lessons back into the system.
The post Comcast Offers 5 Secrets to Entertainment Marketing Success appeared first on Onlinevideo.net – O…
Using Dynamic Vids, brands and agencies will be able to create online video ads that automatically adjust to match viewer interests.
The post Upcoming Adobe Primetime Feature Creates Customizable Commercials appeared first on Onlinevideo.net – Online…
An Adobe Summit session on predictions offers something for video marketers, and also talks gaming, smartphones, virtual reality, and the challenge of fractured online identities.
The post Adobe Looks at the Future of Online Video Entertainment Market…
