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4th Nov 2015 Posted in: News Comments Off

When people have intense emotional responses to online video ads, they’re more likely to share the videos and buy the products advertised.
The post Young Men Are the Most Emotional When Watching Online Video Ads appeared first on Onlinevideo.net – Onl…

3rd Nov 2015 Posted in: News Comments Off
5 Best Practices for Native Mobile Video Campaigns: Hook 'Em Fast

Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.

The post 5 Best Practices for Native Mobile Video Campaigns: Hook ‘Em Fast appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

15th Oct 2015 Posted in: News Comments Off

Learn the biggest challenges and opportunities for online video advertising in the United States plus 18 other countries.
The post IAB Shows the State of Digital Video Advertising Around the World appeared first on Onlinevideo.net – Online Video Stra…

28th Sep 2015 Posted in: News Comments Off

Social media marketing comes with its own set of best practices. A joint study from Ace Metrix and Twitter shows the common traits that top-performing Twitter video ads share.
The post Study Results Show How to Best Engage Video Viewers on Twitter app…

17th Aug 2015 Posted in: News Comments Off

According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.
The post The Problem and the Solution for Online Video Brand Lift Studies appeared first on Onlinevideo…

16th May 2015 Posted in: News Comments Off

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
The post Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen appeared first on Onlinevideo.net -…

7th May 2015 Posted in: News Comments Off

Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.
The post 56% of Consumers Say Companies With Websites Should Have Video appeared first on Onlinevideo.net…

5th May 2015 Posted in: News Comments Off

47% of Facebook users immediately ignore or skip video ads. One study says Facebook isn’t the place for deep customer engagement.
The post Facebook Too Distracting for Video Ads, Says Biometric Study appeared first on Onlinevideo.net – Online Video St…

30th Apr 2015 Posted in: News Comments Off

A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.
The post Digitas Survey: Online Video Budgets Up, Yet ROI Concerns Remain appeared first on Onlinevideo.net …

27th Apr 2015 Posted in: News Comments Off

It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.
The post 68% of Marketers and Agencies Will Raise Digital Video Ad Budgets appeared first on Onlinevideo.net -…

21st Apr 2015 Posted in: News Comments Off
Second-Screen Use on the Rise; Here's How to Reach TV Viewers

An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.

The post Second-Screen Use on the Rise; Here’s How to Reach TV Viewers appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

3rd Jan 2015 Posted in: News Comments Off

Looking good on YouTube takes different skills than looking good on the runway. Here’s what the fashion world doesn’t know about YouTube.
The post Fashion Faux Pas: Opportunities Fashion Brands Miss on YouTube appeared first on Onlinevideo.net – Onlin…

12th Dec 2014 Posted in: News Comments Off

When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.
The post What BMW and Ford Understand About Online Video appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and T…

10th Dec 2014 Posted in: News Comments Off

A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.
The post Brands Are Embracing Online Video Advertising, Notes MediaRadar appeared first on Onlinevideo.net – Online Video …

7th Oct 2014 Posted in: News Comments Off

TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.
The post Combine TV and Mobile Ads for High Reach at Low Cost: BrightRoll appeared first on Onlinevideo.net – Online Video Stra…

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