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9th Nov 2016 Posted in: News Comments Off

Cross-screen advertising is on the rise, as advertisers increasingly run campaigns on computers, mobile devices, and connected TVs.
The post Online Video Ads Look to Demo, Geo, and Behavioral Targets appeared first on Onlinevideo.net – Online Video Ma…

13th Oct 2016 Posted in: News Comments Off

Know your customers, know their preferences, and reach them when they’re streaming their favorite shows. A study breaks down groups of department store shoppers.
The post Which Shows Do Your Target Shoppers Watch? Viant Has the Answer appeared first o…

11th Oct 2016 Posted in: News Comments Off

Time of day matters. Viewers are more receptive to online video ads in the morning hours, and more likely to make a purchase based on those ads.
The post Advertise in the A.M.: The Early Video Marketer Gets the Sale appeared first on Onlinevideo.net -…

23rd Sep 2016 Posted in: News Comments Off
Millennials Are Tuning Into Live Online Video—and Live Video Ads

Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.

The post Millennials Are Tuning Into Live Online Video—and Live Video Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Sep 2016 Posted in: News Comments Off

While advertisers have focused on improving viewability rates, viewability alone doesn’t determine whether or not an ad will be effective. Fresh research shows how to improve visual engagement and brand recall.
The post Beyond Viewability: Research Sh…

15th Sep 2016 Posted in: News Comments Off

Video ad company YuMe looks for ad length best practices and discovers that 15-second ads work best for just about everyone. New brands, however, should go longer. Read on to find out why.
The post DMEXCO: Video Advertisers Discover the Magic of 15-Se…

18th May 2016 Posted in: News Comments Off

Create video ads people want to see and deliver them in the right format. A report from Wibbitz unlocks the secrets to onscreen viewer acceptance.
The post 6 Tips for Making Online Video Ads Tolerable (Even Enjoyable) appeared first on Onlinevideo.net…

12th May 2016 Posted in: News Comments Off

Young adult cord-cutters see ads shown with original online video as “more interesting” or “fun,” making this a valuable way to reach a challenging demographic.
The post Online Video Ads More Memorable Than TV Spots, Finds IAB Study appeared first on …

14th Apr 2016 Posted in: News Comments Off

Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.
The post Study Finds Interactive Video Ads More Effective Than Pre-Rolls appeared first on…

11th Apr 2016 Posted in: News Comments Off

Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.
The post 5 Important Lessons on Video Ad Length for Demographic Targeting appeared firs…

30th Mar 2016 Posted in: News Comments Off

After studying scores of sponsored videos, Ace Metrix has come up with five best practices for brands that want to connect with viewers..
The post 5 Tips for Brands on Getting Results With Long-Form Native Video appeared first on Onlinevideo.net – On…

8th Mar 2016 Posted in: News Comments Off

YuMe looked at the value of various length ad sports in real-world campaigns, finding that short video ads have a purpose but aren’t right for every audience.
The post Get to the Point: 5 Places Where Short Video Ads Perform Best appeared first on Onl…

11th Dec 2015 Posted in: News Comments Off

70 percent of companies that have tried interactive video say that it works well, finds a study sponsored by Brightcove
The post Interactive Video Most Used for Driving Engagement and E-learning appeared first on Onlinevideo.net – Online Video Marketi…

16th Nov 2015 Posted in: News Comments Off

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
The post Blocking Bots Increases Video Ad Engagement By 22%, Finds Study appeared first on Onlin…

11th Nov 2015 Posted in: News Comments Off
Trailers Drive Views to Facebook Videos, But There's a Catch

Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!

The post Trailers Drive Views to Facebook Videos, But There’s a Catch appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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