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20th Oct 2017 Posted in: News Comments Off

In a real-world test of video gamers, YuMe found that VR ads were remembered at a high rate, with VR pre-rolls showing strong aided recall performance.
The post VR Ads Show Huge Product Recall Numbers, Finds YuMe Study appeared first on Onlinevideo.ne…

25th Sep 2017 Posted in: News Comments Off
The Measurement Gap: Millennial Viewing Isn't Being Captured

The new lost generation is only lost to advertisers. Younger adults are shunning traditional TV for online streaming, and measurement hasn’t yet caught up.

The post The Measurement Gap: Millennial Viewing Isn’t Being Captured appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

27th Jul 2017 Posted in: News Comments Off

Studies commissioned by Facebook show that TV viewers only look at their TV half the time, often turning to their phone. Here’s how marketers can get their messages across to distracted consumers.
The post The Modern Multitasker: 94% Watch TV With a S…

29th Jun 2017 Posted in: News Comments Off

Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.
The post Viral Lessons: The 6 Key Attributes Viral Videos Often Share appeared…

6th Jun 2017 Posted in: News Comments Off

Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.
The post 65% Say Brands That Use Vertical Videos Are More Innovative: YuMe appeared first on Onlinev…

22nd May 2017 Posted in: News Comments Off

How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.
The post 9 Is the Magic Number When it Comes to Video Ad Exposure: YuMe appeared first on Onlinevideo.net – …

20th May 2017 Posted in: News Comments Off

Want to get a technology product or service in front of the right buyer? Here’s how to use video advertising to attract IT decision makers and get noticed.
The post Use Online Video to Target IT Decision Makers, Says Yahoo appeared first on Onlinevi…

7th May 2017 Posted in: News Comments Off

YuMe studied the eye movements of 400 participants to learn which types of video ads actually get watched. Connected TV ads led the way for every metric.
The post Connected TV Ads Get Most Attention, Have Highest Purchase Intent appeared first on Onli…

17th Apr 2017 Posted in: News Comments Off

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
The post When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe …

1st Apr 2017 Posted in: News Comments Off

Ad buyers who only look at behavioral or demographic data when buying ad space are missing an important detail: context matters, and some networks are more trustworthy than others.
The post Where Do Viewers Trust the Ads? Study Reveals the Missing Fac…

30th Mar 2017 Posted in: News Comments Off

ICX Media crunched the numbers and here are the top three tips that most beauty vloggers are missing. Plus: Brand marketers, here’s how to find the ideal influencer.
The post 3 Beauty Vlogger Tips for Creating Attractive YouTube Channels appeared fir…

11th Jan 2017 Posted in: News Comments Off

Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.
The post Get to Know Generation Z: They Like Humor and Hate Auto-Play appeared first on Onlinevideo.net – …

16th Nov 2016 Posted in: News Comments Off

Distribute marketing videos to Facebook, YouTube, and Twitter, as well as owned web properties, then see all the results in a central dashboard.
The post Brightcove Social Makes Cross-Platform Video Marketing Easy appeared first on Onlinevideo.net – O…

13th Nov 2016 Posted in: News Comments Off

Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.
The post 5 Tips for Doing Social Video Marketing the Right Way: Brightcove appeared first on O…

11th Nov 2016 Posted in: News Comments Off

Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.
The post Young Adults More Likely to Make a Purchase After Viewing a Video appeared first on …

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