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21st Jan 2019 Posted in: News Comments Off

Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The post Comparing TV, YouTube, and Facebook Video Ads: Which One Wins? appeared first on Onlinevideo.net – Online Video …

29th Oct 2018 Posted in: News Comments Off

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
The post Advanced TV Attribution: A Free Downloadable Guide Explains It appeared first on Onlinevideo.ne…

8th Aug 2018 Posted in: News Comments Off

Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.
The post Instagram and Snapchat Stories Key to Reaching Young Viewers appeared first on Onlinevideo.net – Online…

14th May 2018 Posted in: News Comments Off

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.
The post Gen Z: 5 Tips for Appealing to Young and Engaged Consumers appeared first on Onlinevideo.net – Online Video Marketing Str…

3rd May 2018 Posted in: News Comments Off

Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.
The post Transformists Are the Goal, Says Digitas; Look Beyond Millennials appeared first on Onlinevideo.net – Online…

6th Apr 2018 Posted in: News Comments Off

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.
The post Mobile Game Video Ads: Marketing Success Is All About the Rewards appeared first on Onlinevideo…

22nd Mar 2018 Posted in: News Comments Off

The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.
The post Pop-Up Ads Ruin the Experience, Especially for Online Video appeared first on Onlinevideo.net – Online Vide…

7th Mar 2018 Posted in: News Comments Off

After YouTube suffered multiple brand safety complaints in the past year, every top creator must be 100 percent brand-safe now, right? Not even close.
The post Is That Video Really Brand-Safe? A Study Tests Top Creators appeared first on Onlinevideo.n…

23rd Feb 2018 Posted in: News Comments Off

Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.
The post Lean-In: Why Mobile Video Offers the Best Results for Ads appeared first on Onlinevideo.net – O…

22nd Feb 2018 Posted in: News Comments Off

A free two-page guide helps educate both buyers and sellers on advanced TV targeting, giving definitions, stats, and best practices.
The post IAB Names Best Practices for Audience-Based Advanced TV Targeting appeared first on Onlinevideo.net – Online …

22nd Jan 2018 Posted in: News Comments Off

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…

22nd Jan 2018 Posted in: News Comments Off

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…

13th Dec 2017 Posted in: News Comments Off

Advertisers are experimenting with shorter pre-roll ad formats, but viewers still don’t like them. For high completions, go with mid-roll ads.
The post Mid-Roll CTV Completion Rates Dominate at 98%: Oolaya Report appeared first on Onlinevideo.net – On…

8th Nov 2017 Posted in: News Comments Off

How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.
The post Viewability Crucial for Campaign Success, But Not the Only Factor appeared first on Online…

30th Oct 2017 Posted in: News Comments Off

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.
The post Click-Through Rates Are Down Across the Board for Video Ads appeared first on Onlinevi…

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