Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.
The post Planning for ’18: Reevaluate the Online Video Channels Brands Use appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
The holiday time is the right time to attract shoppers with online video. Don’t worry if you’re just getting started: Here’s how to make a late start work to your advantage.
The post Creating a Holiday Video Strategy: The MatPat Interview, Part 2 app…
If a brand’s online video strategy isn’t constantly moving forward, then it’s falling behind. Entertaining viewers and beating the competition means always thinking about tomorrow.
The post Evolve and Iterate: Creating and Updating a Video Strategy ap…
Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.
The post Viral Lessons: The 6 Key Attributes Viral Videos Often Share appeared…
Get in the game before the game passes you by. Visible Measures has created a playbook showing how even small brands can benefit from Super Bowl fever.
The post Advertisers, It’s Time to Plan Your Super Bowl Strategy appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
The surprising truth about video ad click-through rates: They’re dramatically higher than for banner ads, so marketers should look to video with their performance goals.
The post AppNexus Offers End-of-Year Ad-Buying Strategies for Brands appeared fir…
Some online publishers, advertisers, and agencies think the world owes them a living, said a Google managing director at IBC. What they need to do is reevaluate their ad strategies. Removing waterfalls of ineffective ads is a start.
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The days of posting one video on a company or brand site are over. Nowadays, it’s important to create a series of videos and showcase them on multiple platforms. Here’s how to get started.
The post One Video Is Not a Strategy: Eliminating the One-Off …
Is it bad luck? The weather? Genetics? Nope, nope, and nope., it’s that you’re following the wrong video marketing strategy—if you even have a strategy to begin with. Here are five ways that you might have gone wrong.
The post 5 Reasons Why Your Online Video Strategy Isn’t Working appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
At VidCon 2015, YouTube’s head of creator growth shared the three most powerful tips for improving views and developing an audience on the platform.
The post The 3 Things Brands Must Do to Grow an Audience on YouTube appeared first on Onlinevideo.net …
When each of these players takes part in creating a strategy, your company’s videos will find their audience, deliver useful information, and build your brand.
The post The 6 Key Players Vital to a Successful Online Video Strategy appeared first on On…
There are now 17 million 18- to 34-year-old cord-cutters and cord-nevers in the U.S. They don’t like cable, but they do like online video.
The post Online Video Is Key for Marketing to Young Adult Cord-Cutters appeared first on Onlinevideo.net – Onlin…
Does you video marketing strategy involve a branded app? It’s not enough to get viewers to download the app, you’ve also got to keep them coming back.
The post 3 Challenges for Mobile Apps: Getting, Inspiring, Keeping Users appeared first on Onlinevid…
Drive organic growth on YouTube brand channels by learning this three-part approach. YouTube marketing expert Brendan Gahan explains what it means and shows how Lego is using it fuel a passionate fan base.
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So you’ve created a strong online video to share your brand’s identity. Great, now keep going. Think of all the ways you can be there for your customers.
The post One Video Is Not a Marketing Strategy, Says MultiVision Digital appeared first on Online…
