Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.
The post Consumer Privacy in 2019: Ad Practices Lead to Better Experiences appeared first on Onlinevideo.ne…

Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.
The post Streaming Services Offer New Opportunities for Advertisers appeared first on Onlinevideo.net – Online Vi…

Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.
The post Scaling Addressable Advertising: Tips From Akamai, SpotX, Yospace appear…

Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.
The post JW Player Creates Video Player Bidding, SpotX Exclusive Partner appeared first on Onlinevideo.net – On…

Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.
The post Cross-Screen Advertising an Essential to Reach Viewers: Survey appeared first on Onlinevideo.net – Online Video Marketing …

Buying time of TV or mobile alone isn’t enough anymore. Now, cross-screen campaigns need to reach those screens and more.
The post Cross-Screen Video Campaign Planning: Tips From Experts at CES appeared first on Onlinevideo.net – Online Video Marketin…

Data, automation, and measurement will forever shape the online ad-buying ecosystem, yet deep problems remain with viewability and deep-rooted fraud.

The post Programmatic Buying: What it Means, How It’s Changing Advertising appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.