Archive
8th Aug 2018 Posted in: News Comments Off

Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.
The post Instagram and Snapchat Stories Key to Reaching Young Viewers appeared first on Onlinevideo.net – Online…

5th Jun 2018 Posted in: News Comments Off

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
The post Influencer Marketing Delivers $12.21 Earned for Every $1 Spent appeared first on Onlinevideo.ne…

7th Nov 2017 Posted in: News Comments Off

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
The post Videos Are Getting Longer, and Engagement Rates Are Rising appeared first on Onlinevideo.net …

21st Aug 2017 Posted in: News Comments Off

Admit it, teens: You’ve turned away from Facebook because your parents (and even grandparents) are on it, right? It’s hard to keep things private on the world’s biggest social network.
The post Facebook Shows First-Ever Decline With Teens and Tweens a…

26th Jun 2017 Posted in: News Comments Off
VidCon '17: Social Video Secrets from BuzzFeed’s Experts

Some people call it clickbait, but BuzzFeed calls it giving people what they want. Here are four rules from the internet’s king of snackable, shareable video.

The post VidCon ’17: Social Video Secrets from BuzzFeed’s Experts appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

26th Jun 2017 Posted in: News Comments Off
VidCon '17: Social Video Secrets from BuzzFeed’s Experts

Some people call it clickbait, but BuzzFeed calls it giving people what they want. Here are four rules from the internet’s king of snackable, shareable video.

The post VidCon ’17: Social Video Secrets from BuzzFeed’s Experts appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Feb 2017 Posted in: News Comments Off
Twitter Vs. Facebook Vs. YouTube: A Video Marketer's Comparison

Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.

The post Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Nov 2016 Posted in: News Comments Off

Distribute marketing videos to Facebook, YouTube, and Twitter, as well as owned web properties, then see all the results in a central dashboard.
The post Brightcove Social Makes Cross-Platform Video Marketing Easy appeared first on Onlinevideo.net – O…

13th Nov 2016 Posted in: News Comments Off

Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.
The post 5 Tips for Doing Social Video Marketing the Right Way: Brightcove appeared first on O…

2nd Oct 2016 Posted in: News Comments Off

Your brand can benefit from creating live video events, but they need to be the right events streamed over the right platforms to targeted viewers. Here are five important topics to consider.
The post 5 Practical Tips for Creating Live Streaming Video…

2nd Sep 2016 Posted in: News Comments Off

Don’t ignore artsy little Vimeo anymore. In case you hadn’t noticed, Vimeo has introduced a variety of tools for corporate accounts. Here’s what you’ll find.
The post 5 Smart Ways Marketers and Publishers Can Use Vimeo for Business appeared first on O…

17th Aug 2016 Posted in: News Comments Off
It's Long Overdue: Pinterest + Brand Video = True Love (at Last)

Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.

The post It’s Long Overdue: Pinterest + Brand Video = True Love (at Last) appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Aug 2016 Posted in: News Comments Off

To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.
The post JetBlue Connects With Customers Using Yahoo Storytellers appeared first on O…

24th Jun 2016 Posted in: News Comments Off

While the platform is still baffling for many, Snapchat is blowing up with engaged online viewers. Here’s how your brand can grow, entertain, and engage a dedicated fan base on Snapchat.
The post Achieve Brand Success With Snapchat: Experts Offer Tips…

21st Jun 2016 Posted in: News Comments Off
Today's Biggest Video Marketing Challenge Is Form vs. Function

For marketers, using the right social platforms matters, but so does how they speak to their audience. It’s critical to nail both form and function in order to deliver a winning creative.

The post Today’s Biggest Video Marketing Challenge Is Form vs. Function appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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