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5th Oct 2018 Posted in: News Comments Off

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
The post The Instagram-YouTube Debate: Which Is Better for Brands? appeared first on Onlinevideo.net – Online Vi…

6th Jul 2018 Posted in: News Comments Off

WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.
The post How to Do YouTube Influencer Video Marketing the Right Way appeared first on Onlinevideo.net – Online Video…

5th Jun 2018 Posted in: News Comments Off

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
The post Influencer Marketing Delivers $12.21 Earned for Every $1 Spent appeared first on Onlinevideo.ne…

12th Mar 2018 Posted in: News Comments Off

If brands want to get their message across, they’d better be quick: The average Snapchat ad length is 8 seconds and some ads are only 5 seconds.
The post Snapchat Ad Length: The Average Video Ad Is 8 Seconds Long appeared first on Onlinevideo.net – On…

12th Mar 2018 Posted in: News Comments Off

Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.
The post Facebook Dominates for Video Marketing, Followed by YouTube appeared first on Onlin…

14th Sep 2017 Posted in: News Comments Off
DMEXCO '17: 3 Ways Brands Can Embrace Instagram Stories

Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.

The post DMEXCO ’17: 3 Ways Brands Can Embrace Instagram Stories appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

6th Aug 2017 Posted in: News Comments Off

While it’s premature to count the popular social video network out, Snapchat needs to make drastic changes to win back brand marketers. Luckily, it’s listening.
The post Snapchat Pays More Attention to Brands, But Is it Too Late? appeared first on Onl…

14th Mar 2017 Posted in: News Comments Off
Facebook's Streaming Video Success Will Lead to a Lucrative 2017

Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.

The post Facebook’s Streaming Video Success Will Lead to a Lucrative 2017 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

3rd Mar 2017 Posted in: News Comments Off
Snapchat Gains With Successful IPO, But Who's Tuning In?

Not to rain on Snap’s big moment, but growth is driven by older users who don’t create much content. For the young, Instagram has more heat.

The post Snapchat Gains With Successful IPO, But Who’s Tuning In? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Feb 2017 Posted in: News Comments Off

So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.
The post 3 Essential Tips for Running Video Campaigns on Social Platforms appeared first on…

15th Feb 2017 Posted in: News Comments Off

Winning at Snapchat is a struggle for many brands: It has a huge and active young user base, but getting in front of them is difficult. Here’s how to beat the odds.
The post 3 Tips for Snapchat Brand Success: How to Get and Keep Followers appeared fir…

5th Dec 2016 Posted in: News Comments Off
Snapchat's 3-Second Problem: Lots of Ads, Not Much Viewing

Brands are spending big money on the hot social network, but are they getting anything for it? Viewer flip past video ads in under three seconds, making it hard to build a connection.

The post Snapchat’s 3-Second Problem: Lots of Ads, Not Much Viewing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

20th Nov 2016 Posted in: News Comments Off

2016 was a huge year for online video, as all the major players released improvements designed to attract brands and engage viewers. Look for 2017 to build on that knowledge and momentum.
The post Recapping the Biggest Moves In Online Video Marketing …

25th Oct 2016 Posted in: News Comments Off
Snapchat and Live Nation Find a Perfect Pairing With Live Stories

By harnessing the enthusiasm of its audience, Snapchat has created an irresistible feature—and an ideal fit for brands.

The post Snapchat and Live Nation Find a Perfect Pairing With Live Stories appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

24th Jun 2016 Posted in: News Comments Off

While the platform is still baffling for many, Snapchat is blowing up with engaged online viewers. Here’s how your brand can grow, entertain, and engage a dedicated fan base on Snapchat.
The post Achieve Brand Success With Snapchat: Experts Offer Tips…

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