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21st Apr 2015 Posted in: News Comments Off
Second-Screen Use on the Rise; Here's How to Reach TV Viewers

An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.

The post Second-Screen Use on the Rise; Here’s How to Reach TV Viewers appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

16th Oct 2012 Posted in: News Comments Off

Tablet viewers watch a lot of video on their devices, both for entertainment and in making purchases. Those views often lead to sales.

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