Forget small sample groups—we’re in the era of big measurement now with millions of screens being counted. But that’s just a lot of data without insight.
IBC Session Notes by John Pokorny
Daniel Danker, Chief Product Officer of ShazamDan Biddle, Head of Broadcast Partnerships, Twitter UKMatt Millar, CEO, TellybugSteve Godman, IMI Mobile
Daniel Danker:(Left BBC …