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24th Sep 2018 Posted in: News Comments Off

Reaching addressable audiences at scale and providing transparency are popular buzzwords, but will Hearst Anyscreen deliver?
The post Hearst Launches its Own Addressable Marketplace: Hearst Anyscreen appeared first on Onlinevideo.net – Online Video Ma…

20th Sep 2018 Posted in: News Comments Off

Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.
The post Scaling Addressable Advertising: Tips From Akamai, SpotX, Yospace appear…

29th Aug 2018 Posted in: News Comments Off
Amazon Joins the Ad-Supported Video Trend

Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.

The post Amazon Joins the Ad-Supported Video Trend? That’s the Rumor appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

30th May 2018 Posted in: News Comments Off

Without actually producing any video of its own, Twitter became the star of the 2018 NewFronts, providing much-needed reach for publisher video efforts.
The post How Twitter Won the NewFronts, Signing Big Deals to Provide Reach appeared first on Onli…

6th Jul 2016 Posted in: News Comments Off

Why should influencer marketing be left to the major brands? The new Brand Suite from Showbox lets any brand work with online celebs or create user-generated video contests.
The post Showbox Debuts Online Video Creation Service for Brands appeared fir…

25th Jun 2016 Posted in: News Comments Off

It’s an advanced juggling act for brave and fearless marketers, but the results are worth it. Execute a campaign with a thousand influencers and gain 100 million views virtually overnight.
The post Multi-Millionaire Prima Donnas: Working With Influenc…

21st Sep 2015 Posted in: News Comments Off

Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.
The post Adobe Announce Programmatic Tools for Advertisers and Publishers appeared first on…

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