Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
The post NBCUniversal Partners With Adobe for Addressable Ad Sales appeared first on Onlinevideo.net – Online Video Marketing Strate…
Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.
The post Ads.txt: Everything Online Video Marketers Need to Know appeared first on Onlinevideo.net – Online Video Marketin…
Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.
The post The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping appeared first on Onlinevideo.net – Online Video…
Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.
The post JW Player Creates Video Player Bidding, SpotX Exclusive Partner appeared first on Onlinevideo.net – On…
As the saying goes, you can’t make an omelet without breaking a few eggs. In this case, the eggs are your customers and the omelet is a highly coveted Cannes Lion.
The post 3 Tips for Taking Home a Cannes Lion, Courtesy of Ace Metrix appeared first on…
Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.
The post Viewability Is the Tip of the Iceberg: Get the Whole Picture appeared first on Onlinev…
In concise and tested best practices, VidPow’s CEO told the VidCon audience how to get the most out of their online video efforts.
The post 7 Fundamentals to Help Brands Maximize Selling With Video appeared first on Onlinevideo.net – Online Video Mar…
One simple word—”you”—used in the first five second of a video pays off with dramatically higher views. Here’s how “you” works its magic.
The post You Should Read This Article About the Power of the Word ‘You’ appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
It’s not just hype: Programmatic will see dramatic double-digit growth this year across video, display, and mobile, finds an eMarketer forecast.
The post Programmatic Video Ad Sales to Double This Year to $6.2B appeared first on Onlinevideo.net – Onli…
Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
The post Trigger Alert: Amobee Solution Posts Ads at Just the Rig…
With Vidyard Engage, attaching videos to an email is as simple as attaching documents. The tool’s viewing data shows which recipients are paying attention.
The post Vidyard Launches Engage, an Easy Tool for Email Video Marketing appeared first on Onli…
Addressability is the future, viewability standards are a joke, and we’re only at the beginning of a long shift to programmatic buying.
The post Fox and AOL on the Convergence of TV and Digital Video Ad Buying appeared first on Onlinevideo.net – Onlin…
In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.
The post Premium Non-Broadcaster Video Driving the Rush to Programmatic appeared…
The short-form messaging social network is looking for a Hail Mary pass. When it begins streaming NFL games live this fall, it’s counting on advanced demographic targeting to attract advertisers.
The post Twitter Bets its Future on Online Video Adver…
People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.
The post Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.
