Archive
3rd Aug 2018 Posted in: News Comments Off

Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.
The post VR/AR/360 Production: Making the Case Inside an Organization appeared first on Onlinevideo.net – Onlin…

25th Jul 2018 Posted in: News Comments Off

Looking to make a big impression with a splashy product branding campaign? Then save costs and skip addressable advertising.
The post Addressable Advertising: Viacom Explains How and When to Use It appeared first on Onlinevideo.net – Online Video Mark…

19th Jul 2018 Posted in: News Comments Off

Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.
The post Measure All Video From One Dashboard: SimpleReach Makes it Simple appeared first on Onlinevideo.net – …

19th Jun 2018 Posted in: News Comments Off

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
The post Video Influencers Get 84% of YouTube Views, 56% of Facebook Views appeared first on O…

25th Apr 2018 Posted in: News Comments Off

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
The post MRC Viewability Standard Unreasonable, Say 97% of Video Marketers appeared first on Onlinevideo.net – Onli…

2nd Dec 2016 Posted in: News Comments Off

The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.
The post Only 14% of Video Marketers Use Advanced Metrics: Vidyard appeared first on…

18th Oct 2016 Posted in: News Comments Off

Marketers see online video ads as a great way to engage with fans and drive branding, but little else. A report form Sequent and Eyeview says it also brings shoppers in the door.
The post Digital Video Is Effective at Driving Offline Sales, Finds Repo…

9th Aug 2016 Posted in: News Comments Off

Creating a successful video marketing strategy requires the right tools. In this video, a Vimeo vice president explains why simply creating lots of content isn’t the answer.
The post The Two Essential Tools for Brand-Building With Video: Vimeo appear…

12th Jul 2016 Posted in: News Comments Off

Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.
The post 50% of Publishers Have Run a Facebook Video Ad, 31% Used YouTube appeared fir…

6th Apr 2016 Posted in: News Comments Off
Marketers' Biggest Challenge in 2016: Getting Meaningful Insights

Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.

The post Marketers’ Biggest Challenge in 2016: Getting Meaningful Insights appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Jul 2012 Posted in: News Comments Off

Think an online video needs to go viral to make an impact? Then you may suffer from Viral Video Mentality. The cure is to learn what’s really important in online video marketing.

5th May 2012 Posted in: News Comments Off

With online video playing a greater role in marketing initiatives, it’s time to get serious about calculating the return on investment.

14th Apr 2012 Posted in: News Comments Off

Tails are wagging at pet care site PetSafe, where a focus on internally-created product videos has proven a wise investment.

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