8th Nov 2017 Posted in: News Comments Off

How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.
The post Viewability Crucial for Campaign Success, But Not the Only Factor appeared first on Online…

11th Nov 2016 Posted in: News Comments Off

Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.
The post Young Adults More Likely to Make a Purchase After Viewing a Video appeared first on …

25th Jun 2016 Posted in: News Comments Off

It’s an advanced juggling act for brave and fearless marketers, but the results are worth it. Execute a campaign with a thousand influencers and gain 100 million views virtually overnight.
The post Multi-Millionaire Prima Donnas: Working With Influenc…

19th Oct 2015 Posted in: News Comments Off

A survey commissioned by BuzzMyVideos finds that U.K. consumers watch a lot of online beauty videos, and those videos often lead to purchases.
The post Beauty Videos Are Hugely Persuasive to Buyers, Finds Survey appeared first on – Onl…

10th Nov 2012 Posted in: News Comments Off

To help steer this ship for the next year, we asked you, the readers, what you want to see. As always, you were happy to give your opinion.

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