Archive
22nd Jan 2018 Posted in: News Comments Off

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…

22nd Jan 2018 Posted in: News Comments Off

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…

23rd Oct 2017 Posted in: News Comments Off

AI targeting is key for the growth of online advertising. While consumer groups will see advanced targeting as an invasion of privacy, publishers will become more creative.
The post 75% of Online Ads Will Use AI Targeting by 2022, Predicts Juniper app…

9th Jun 2017 Posted in: News Comments Off

Germans are heavy ad-blocker users, while adoption is finally slowing in the U.K. Residents of both nations need to be persuaded of the value of ad-supported content.
The post Is Ad-Blocker Use Finally Slowing? eMarketer Looks to Europe appeared first…

19th Sep 2016 Posted in: News Comments Off

While advertisers have focused on improving viewability rates, viewability alone doesn’t determine whether or not an ad will be effective. Fresh research shows how to improve visual engagement and brand recall.
The post Beyond Viewability: Research Sh…

27th Jun 2016 Posted in: News Comments Off

As American voters study the candidates, political advertisers study American voters. Tremor Video’s research identifies two groups that are more likely to be convinced by online video advertising.
The post Millennial and Hispanic Voters Persuadable b…

3rd Mar 2016 Posted in: News Comments Off

Online video is becoming more important to viewers, but traditional TV isn’t going away. A report says that advertisers and agencies need an easier way to reach both platforms.
The post 71% of Advertisers See Budgets Shifting From Linear TV to Digital…

5th Feb 2016 Posted in: News Comments Off

Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
The post The Super Bowl Goes Multiscreen: Ads Stream to Inte…

25th Jun 2015 Posted in: News Comments Off

Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.
The post 70% of Millennials Watch Videos When Shopping for Products Online appeared first on Onlinevideo.net – Online Video S…

10th Nov 2014 Posted in: News Comments Off

Do you know where your online video ads are being shown? Learn to spot the black holes of video advertising or risk wasting your marketing budget.
The post The 4 Types of Wasted Video Ad Impressions: Learn to Avoid Them appeared first on Onlinevideo.n…

23rd Sep 2014 Posted in: News Comments Off

The Duke Energy Foundation has awarded the Orlando Economic Development Commission (EDC) $50,000 toward new efforts to research key industries and educate businesses and residents about Orlando’s economic development landscape.

Duke Energy, which has …

Client Log In
Send us a file