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18th Mar 2015 Posted in: News Comments Off

In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.
The post Shoppers Who Watch Videos Are 1.6x More Likely to Buy: Invodo appeared first on Onlinevideo.net – O…

4th Mar 2015 Posted in: News Comments Off

Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.
The post ComScore Infographic Shows Marketers Where the Viewers Are appeared first on Onlin…

4th Mar 2015 Posted in: News Comments Off

Too many numbers can drive a marketer crazy. Here’s what you need to know to slice through video metrics and find the important stats.
The post 8 Sanity-Saving Tips for Understanding Online Video Analytics appeared first on Onlinevideo.net – Online Vi…

2nd Mar 2015 Posted in: News Comments Off

Sophisticated online video marketing tools now integrate with traditional OVP services to allow companies to target, measure, and sell more than ever.
The post Discover the Next Generation of Video Marketing-Driven OVPs appeared first on Onlinevideo.n…

20th Feb 2015 Posted in: News Comments Off

Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.
The post Solution Guide Helps CMOs Find Balance Between TV and Digital appeared first on Onlinevideo.n…

15th Jan 2015 Posted in: News Comments Off

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.
The post Video Ad Completion Rates Surprisingly Low, Finds Report appeared first on Onlinevideo.net – Online Video Strategies, Plat…

3rd Jan 2015 Posted in: News Comments Off

Looking good on YouTube takes different skills than looking good on the runway. Here’s what the fashion world doesn’t know about YouTube.
The post Fashion Faux Pas: Opportunities Fashion Brands Miss on YouTube appeared first on Onlinevideo.net – Onlin…

17th Dec 2014 Posted in: News Comments Off

While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.
The post Viewability Rates About More Than Inventory Quality: Videology appeared first on Onl…

17th Dec 2014 Posted in: News Comments Off

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.
The post 2015 Will Be a Year of Transition for Ad Viewability, Says IAB appeared first on Onlinevideo.net – Online Video Strategies…

15th Dec 2014 Posted in: News Comments Off

In a year that saw strangers kissing on camera and a dancing baby Spider-Man, the rules of video marketing changed faster than ever.
The post 3 Trends That Defined Social Video Marketing in 2014 appeared first on Onlinevideo.net – Online Video Strateg…

10th Dec 2014 Posted in: News Comments Off

A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.
The post Brands Are Embracing Online Video Advertising, Notes MediaRadar appeared first on Onlinevideo.net – Online Video …

13th Nov 2014 Posted in: News Comments Off

A report from Unruly shows how different countries share favorite videos online, and how marketers can best take advantage of the power of sharing.
The post Natural Born Sharers: Some Video Viewers Love Sharing Their Finds appeared first on Onlinevide…

6th Nov 2014 Posted in: News Comments Off

Electronics companies came out on top this quarter. Learn which branded video campaign drew 49 million views in one quarter alone.
The post Branded Video Views Grow 73% in a Year: Visible Measures Report appeared first on Onlinevideo.net – Online Vide…

22nd Oct 2014 Posted in: News Comments Off

Invodo’s latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase.
The post Turn Viewers Into Buyers: Prepare for the Holidays With Video appeared first on Onlinevideo.net – Onli…

20th Oct 2014 Posted in: News Comments Off

While mobile advertising showed huge growth this period, video ad growth shows that people enjoy watching videos on a variety of screens.
The post Online Video Ad Revenue Grows to $1.5B in First Half of 2014 appeared first on Onlinevideo.net – Online …

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