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18th Feb 2016 Posted in: News Comments Off

Using neuroscience monitoring techniques, Ericsson found that buffering and other mobile video delays can negatively impact how viewers think about a brand.
The post Mobile Video Network Performance Helps or Hurts a Brand: Ericsson appeared first on O…

17th Feb 2016 Posted in: News Comments Off

While advertisers can trust that video ad fraud is reaching a manageable level, video ad viewability rates are moving in the wrong direction.
The post Video Ad Fraud Decreased Throughout 2015, Finds Integral Report appeared first on Onlinevideo.net – …

12th Feb 2016 Posted in: News Comments Off

The numbers don’t lie: Invodo’s 2015 benchmark report shows how ecommerce videos lead to big sales. Use it as a roadmap for your 2016 online video strategy.
The post 8 Stats to Help You Plan Your Video Marketing Campaigns for 2016 appeared first on On…

19th Jan 2016 Posted in: News Comments Off

Are you making these all-too-typical video marketing mistakes in your work? Learn from Brightcove about the five problems that you should absolutely correct today.
The post Video Marketing Mistakes: 5 Common Missteps From Brightcove appeared first on …

16th Dec 2015 Posted in: News Comments Off
Online Video Ads Drive Away Millennial Viewers, Says Limelight

When publishers put video ads in front of programming or put too many ads within a show, many people—young viewers especially—will turn away.

The post Online Video Ads Drive Away Millennial Viewers, Says Limelight appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

11th Dec 2015 Posted in: News Comments Off

70 percent of companies that have tried interactive video say that it works well, finds a study sponsored by Brightcove
The post Interactive Video Most Used for Driving Engagement and E-learning appeared first on Onlinevideo.net – Online Video Marketi…

10th Dec 2015 Posted in: News Comments Off

In its report on Q3 2015 online video viewing and ad impressions, Ooyala finds that confidence in programmatic is high for both buyers and sellers.
The post Programmatic Trading Now the Norm, Not the Exception, Says Ooyala appeared first on Onlinevide…

5th Dec 2015 Posted in: News Comments Off
5 Key Takeaways from Tremor Video's Q3 2015 Programmatic Report

What works now? Cross-screen video campaigns and behavioral targeting, says this stat-filled quarterly report.

The post 5 Key Takeaways from Tremor Video’s Q3 2015 Programmatic Report appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

2nd Dec 2015 Posted in: News Comments Off

You can’t get when you’re going if you don’t have a map, and for video marketing campaigns it all starts with a well-though out marketing strategy.
The post Video Marketing Success: Learn to Create an Effective Strategy appeared first on Onlinevideo.n…

30th Nov 2015 Posted in: News Comments Off
Video Viewability Drops in Q3, Efforts Aren't Making a Difference

Despite strong industry attention to the topic, video ads aren’t making significant progress in becoming more viewable. In fact, the small gains are eroding.

The post Video Viewability Drops in Q3, Efforts Aren’t Making a Difference appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Oct 2015 Posted in: News Comments Off
YouTube's Long Tail: More Ad-Supported Channels, Fewer Viewers

There are now four times as many ad-supported channels on YouTube as there were a year ago. While that should be a bonanza for brand marketers, few of them attract significant views.

The post YouTube’s Long Tail: More Ad-Supported Channels, Fewer Viewers appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

24th Oct 2015 Posted in: News Comments Off

Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.
The post AOL Provides First Stats on Branded Video Growth and Challenges appeared first on Onlinevide…

23rd Oct 2015 Posted in: News Comments Off

Do your video marketing campaigns include both in-stream and rich media ads? If not, you’re missing out. Here are three tips for matching campaign goals with video assets.
The post 3 Tips Markets Need to Know to Create an Effective Video Strategy appe…

22nd Oct 2015 Posted in: News Comments Off

Online video ad budgets are shifting upwards, and the funds are coming from TV ad budgets, says AOL’s State of the Video Industry report for 2015.
The post AOL Says Online Video Advertising Growing at Expense of TV Ads appeared first on Onlinevideo.ne…

15th Oct 2015 Posted in: News Comments Off

Learn the biggest challenges and opportunities for online video advertising in the United States plus 18 other countries.
The post IAB Shows the State of Digital Video Advertising Around the World appeared first on Onlinevideo.net – Online Video Stra…

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