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10th Dec 2015 Posted in: News Comments Off

In its report on Q3 2015 online video viewing and ad impressions, Ooyala finds that confidence in programmatic is high for both buyers and sellers.
The post Programmatic Trading Now the Norm, Not the Exception, Says Ooyala appeared first on Onlinevide…

5th Dec 2015 Posted in: News Comments Off
5 Key Takeaways from Tremor Video's Q3 2015 Programmatic Report

What works now? Cross-screen video campaigns and behavioral targeting, says this stat-filled quarterly report.

The post 5 Key Takeaways from Tremor Video’s Q3 2015 Programmatic Report appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

2nd Dec 2015 Posted in: News Comments Off

You can’t get when you’re going if you don’t have a map, and for video marketing campaigns it all starts with a well-though out marketing strategy.
The post Video Marketing Success: Learn to Create an Effective Strategy appeared first on Onlinevideo.n…

30th Nov 2015 Posted in: News Comments Off
Video Viewability Drops in Q3, Efforts Aren't Making a Difference

Despite strong industry attention to the topic, video ads aren’t making significant progress in becoming more viewable. In fact, the small gains are eroding.

The post Video Viewability Drops in Q3, Efforts Aren’t Making a Difference appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Oct 2015 Posted in: News Comments Off
YouTube's Long Tail: More Ad-Supported Channels, Fewer Viewers

There are now four times as many ad-supported channels on YouTube as there were a year ago. While that should be a bonanza for brand marketers, few of them attract significant views.

The post YouTube’s Long Tail: More Ad-Supported Channels, Fewer Viewers appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

24th Oct 2015 Posted in: News Comments Off

Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.
The post AOL Provides First Stats on Branded Video Growth and Challenges appeared first on Onlinevide…

23rd Oct 2015 Posted in: News Comments Off

Do your video marketing campaigns include both in-stream and rich media ads? If not, you’re missing out. Here are three tips for matching campaign goals with video assets.
The post 3 Tips Markets Need to Know to Create an Effective Video Strategy appe…

22nd Oct 2015 Posted in: News Comments Off

Online video ad budgets are shifting upwards, and the funds are coming from TV ad budgets, says AOL’s State of the Video Industry report for 2015.
The post AOL Says Online Video Advertising Growing at Expense of TV Ads appeared first on Onlinevideo.ne…

15th Oct 2015 Posted in: News Comments Off

Learn the biggest challenges and opportunities for online video advertising in the United States plus 18 other countries.
The post IAB Shows the State of Digital Video Advertising Around the World appeared first on Onlinevideo.net – Online Video Stra…

16th Sep 2015 Posted in: News Comments Off

The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.
The post Advertisers Succeeding With Mobile Video and Programmatic Buys appeared first on Onlinevideo.net – Online Video Strate…

26th Aug 2015 Posted in: News Comments Off

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
The post Ads on Live Videos Drive the Market, Showing Impressive Growth appeared first on Onlinevideo.net – Online V…

28th Jul 2015 Posted in: News Comments Off

Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There’s not enough premium online video to go around.
The post IAB Report Shows the Challenges of Programmatic Video Advertising appeared fir…

20th May 2015 Posted in: News Comments Off

CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
The post Consumer Packaged Goods and Retail Lead Online Video Advertising appeared first on Onlin…

27th Apr 2015 Posted in: News Comments Off

It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.
The post 68% of Marketers and Agencies Will Raise Digital Video Ad Budgets appeared first on Onlinevideo.net -…

23rd Apr 2015 Posted in: News Comments Off

According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.
The post 15 Is the New 30: Online Ads Are Getting Shorter, Says Report appeared first on Onlinevideo.net – Online Vid…

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