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28th Jul 2015 Posted in: News Comments Off

Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There’s not enough premium online video to go around.
The post IAB Report Shows the Challenges of Programmatic Video Advertising appeared fir…

20th May 2015 Posted in: News Comments Off

CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
The post Consumer Packaged Goods and Retail Lead Online Video Advertising appeared first on Onlin…

27th Apr 2015 Posted in: News Comments Off

It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.
The post 68% of Marketers and Agencies Will Raise Digital Video Ad Budgets appeared first on Onlinevideo.net -…

23rd Apr 2015 Posted in: News Comments Off

According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.
The post 15 Is the New 30: Online Ads Are Getting Shorter, Says Report appeared first on Onlinevideo.net – Online Vid…

22nd Apr 2015 Posted in: News Comments Off

While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.
The post Video Ad Viewability Increased in Q1 2015, Finds Media Report appeared first on Onlinevideo.net – Online Video …

20th Mar 2015 Posted in: News Comments Off

Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.
The post Best Practices for Big Results: Online Video Marketing in 2015 appeared first on Onlinevid…

18th Mar 2015 Posted in: News Comments Off

In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.
The post Shoppers Who Watch Videos Are 1.6x More Likely to Buy: Invodo appeared first on Onlinevideo.net – O…

4th Mar 2015 Posted in: News Comments Off

Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.
The post ComScore Infographic Shows Marketers Where the Viewers Are appeared first on Onlin…

4th Mar 2015 Posted in: News Comments Off

Too many numbers can drive a marketer crazy. Here’s what you need to know to slice through video metrics and find the important stats.
The post 8 Sanity-Saving Tips for Understanding Online Video Analytics appeared first on Onlinevideo.net – Online Vi…

2nd Mar 2015 Posted in: News Comments Off

Sophisticated online video marketing tools now integrate with traditional OVP services to allow companies to target, measure, and sell more than ever.
The post Discover the Next Generation of Video Marketing-Driven OVPs appeared first on Onlinevideo.n…

20th Feb 2015 Posted in: News Comments Off

Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.
The post Solution Guide Helps CMOs Find Balance Between TV and Digital appeared first on Onlinevideo.n…

15th Jan 2015 Posted in: News Comments Off

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.
The post Video Ad Completion Rates Surprisingly Low, Finds Report appeared first on Onlinevideo.net – Online Video Strategies, Plat…

3rd Jan 2015 Posted in: News Comments Off

Looking good on YouTube takes different skills than looking good on the runway. Here’s what the fashion world doesn’t know about YouTube.
The post Fashion Faux Pas: Opportunities Fashion Brands Miss on YouTube appeared first on Onlinevideo.net – Onlin…

17th Dec 2014 Posted in: News Comments Off

While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.
The post Viewability Rates About More Than Inventory Quality: Videology appeared first on Onl…

17th Dec 2014 Posted in: News Comments Off

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.
The post 2015 Will Be a Year of Transition for Ad Viewability, Says IAB appeared first on Onlinevideo.net – Online Video Strategies…

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