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3rd May 2017 Posted in: News Comments Off

Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?
The post Advertisers Increasingly Want Skippable Video Ads: Videology appeared first on Onlinevideo.net – Onl…

17th Apr 2017 Posted in: News Comments Off

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
The post When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe …

13th Apr 2017 Posted in: News Comments Off

Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.
The post Online Video Ad Views Grew by 24% in 2016, Says FreeWheel Repo…

4th Apr 2017 Posted in: News Comments Off
The 12 Types of Online Ads Advertisers Should Never Use…

…Unless they just want to annoy their audience. After surveying over 25,000 people, the Coalition for Better Ads has created a list.

The post The 12 Types of Online Ads Advertisers Should Never Use… appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

30th Mar 2017 Posted in: News Comments Off

ICX Media crunched the numbers and here are the top three tips that most beauty vloggers are missing. Plus: Brand marketers, here’s how to find the ideal influencer.
The post 3 Beauty Vlogger Tips for Creating Attractive YouTube Channels appeared fir…

29th Mar 2017 Posted in: News Comments Off

Viewability for video ads is higher than for display, but the area’s high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.
The post Video Ad Viewability Rises From 40% to 58% By the End of 2016 appeared first on Onl…

27th Mar 2017 Posted in: News Comments Off

According to ComScore, programmatic buying might be more efficient, but it’s also rife with fraud when it comes to desktop video advertising.
The post Programmatic Video Buys Lead in Non-Viewable Ads, Invalid Traffic appeared first on Onlinevideo.net …

15th Mar 2017 Posted in: News Comments Off

As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.
The post Advertisers Flock to Pre-Roll Ads, Mobile Devices, Finds Ooyala appeared first on O…

9th Feb 2017 Posted in: News Comments Off

2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.
The post Digital Dollars Flowing to Advanced TV Campaigns, Report Shows appeared first on Onlinevideo.net – Online …

1st Feb 2017 Posted in: News Comments Off

Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.
The post 45% of Brands Will Spend More on Influencer Marketing in 2017 appeared first on Onl…

24th Jan 2017 Posted in: News Comments Off

Is your company ahead of the curve when it comes to video production or trailing badly? Vidyard’s benchmarks show how companies are getting their messages out and attracting new customers with online video.
The post Rank Your Business: Vidyard Creates…

12th Jan 2017 Posted in: News Comments Off

Video ad buyers have a preference for big mobile device ads that cover the full screen, but those aren’t the ads most often shown to consumers.
The post Full-Screen Mobile Video Ads Chosen 41.6% of the Time: Smaato appeared first on Onlinevideo.net -…

15th Dec 2016 Posted in: News Comments Off

Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.
The post A Season of Growth: Ad Views Up 28% YOY, Video Views Up 37% appeared first on Onli…

8th Dec 2016 Posted in: News Comments Off

The role of the CMO is evolving, from a purely creative station to one expected to drive revenue streams and strategic thinking. A report looks at the opportunities taking place and the anxiety CMOs are feeling.
The post CMOs Must Be Growth-Drivers a…

2nd Dec 2016 Posted in: News Comments Off

The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.
The post Only 14% of Video Marketers Use Advanced Metrics: Vidyard appeared first on…

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