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19th Jul 2017 Posted in: News Comments Off
Don't Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

The post Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Jul 2017 Posted in: News Comments Off

Many shoppers welcome product and brand suggestions from video influencers, as they’re interested in exploring new products and sharing what they learn.
The post 85% Influenced by Video Are Household Purchase Decision Makers appeared first on Onlinevi…

15th Jun 2017 Posted in: News Comments Off
The Adpocalypse Isn't Over Yet; In Fact, it's Only Just Begun

The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.

The post The Adpocalypse Isn’t Over Yet; In Fact, it’s Only Just Begun appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Jun 2017 Posted in: News Comments Off

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.
The post 40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel appeared f…

10th Jun 2017 Posted in: News Comments Off
10 Key Insights from Kantar's Survey of Advertising Preferences

Online consumers are surprisingly accepting of ads. It’s only poor ad practices—such as unsophisticated retargeting—that make them install ad-blockers.

The post 10 Key Insights from Kantar’s Survey of Advertising Preferences appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Jun 2017 Posted in: News Comments Off

Germans are heavy ad-blocker users, while adoption is finally slowing in the U.K. Residents of both nations need to be persuaded of the value of ad-supported content.
The post Is Ad-Blocker Use Finally Slowing? eMarketer Looks to Europe appeared first…

4th Jun 2017 Posted in: News Comments Off

Move over TV, because online adverting budgets are growing. But how much of that increase is going to the big two players: Google and Facebook?
The post Internet Ad Spend to Eclipse TV in 6 Months, Finds Meeker Report appeared first on Onlinevideo.net…

25th May 2017 Posted in: News Comments Off

Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.
The post Video Ads 2017: Data Will Improve Targeting and Simplify Buying appeared first o…

3rd May 2017 Posted in: News Comments Off

Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?
The post Advertisers Increasingly Want Skippable Video Ads: Videology appeared first on Onlinevideo.net – Onl…

17th Apr 2017 Posted in: News Comments Off

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
The post When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe …

13th Apr 2017 Posted in: News Comments Off

Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.
The post Online Video Ad Views Grew by 24% in 2016, Says FreeWheel Repo…

4th Apr 2017 Posted in: News Comments Off
The 12 Types of Online Ads Advertisers Should Never Use…

…Unless they just want to annoy their audience. After surveying over 25,000 people, the Coalition for Better Ads has created a list.

The post The 12 Types of Online Ads Advertisers Should Never Use… appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

30th Mar 2017 Posted in: News Comments Off

ICX Media crunched the numbers and here are the top three tips that most beauty vloggers are missing. Plus: Brand marketers, here’s how to find the ideal influencer.
The post 3 Beauty Vlogger Tips for Creating Attractive YouTube Channels appeared fir…

29th Mar 2017 Posted in: News Comments Off

Viewability for video ads is higher than for display, but the area’s high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.
The post Video Ad Viewability Rises From 40% to 58% By the End of 2016 appeared first on Onl…

27th Mar 2017 Posted in: News Comments Off

According to ComScore, programmatic buying might be more efficient, but it’s also rife with fraud when it comes to desktop video advertising.
The post Programmatic Video Buys Lead in Non-Viewable Ads, Invalid Traffic appeared first on Onlinevideo.net …

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