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27th Dec 2017 Posted in: News Comments Off

While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.
The post Online Video Ad Spend Grew 36%, Finds IAB Revenue Report appeared first on Onlinevideo.net -…

15th Dec 2017 Posted in: News Comments Off

Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
The post 88% Will Increase Online Video Spending in 2018, Finds Wochit appeared first on On…

6th Dec 2017 Posted in: News Comments Off
walled gardens

Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.

The post Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

30th Nov 2017 Posted in: News Comments Off

The big internet companies see a lucrative future in streaming video, and they’ve got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.
The post Broadcasters See Advanced Adve…

28th Nov 2017 Posted in: News Comments Off

An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area’s gains come from mobile and video ads.
The post Mobile and Video Leading European Online Ad Gains, Says Report appeared first on Onlinevideo.net – Online…

16th Nov 2017 Posted in: News Comments Off

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
The post Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads app…

10th Nov 2017 Posted in: News Comments Off

Wistia has released its first State of Video for Business report, and it shows businesses are big on using gated video as a lead generation tool.
The post Keep it Short; Businesses Prefer Videos Under 3 Minutes in Length appeared first on Onlinevideo….

7th Nov 2017 Posted in: News Comments Off

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
The post Videos Are Getting Longer, and Engagement Rates Are Rising appeared first on Onlinevideo.net …

7th Nov 2017 Posted in: News Comments Off

Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
The post TV Campaign Spending Using Advanced Data Grows 60% in Q3 appeared first on Onlinevideo.net – Online…

23rd Oct 2017 Posted in: News Comments Off

AI targeting is key for the growth of online advertising. While consumer groups will see advanced targeting as an invasion of privacy, publishers will become more creative.
The post 75% of Online Ads Will Use AI Targeting by 2022, Predicts Juniper app…

2nd Oct 2017 Posted in: News Comments Off

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.
The post Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report appeared first on Onlinevideo.net – Online …

27th Sep 2017 Posted in: News Comments Off

Adjacency and brand safety issues with online ads can do huge damage to a brand’s reputation. It’s time for programmatic buying to grow up, declares the CMO Council in a new report.
The post The Programmatic Problem: CMOs Sound Off on Placement Issues…

14th Sep 2017 Posted in: News Comments Off
viewability

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

The post DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Aug 2017 Posted in: News Comments Off

A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.
The post Get the Look: Fashion Brands Lead the Way to Online Video Success appeared first on Onlinevideo.net – Online Vide…

27th Jul 2017 Posted in: News Comments Off

What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?
The post Video Ad Viewing Time Up 19%, While Viewability Rates Up 20% appeared f…

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