Archive
26th Apr 2018 Posted in: News Comments Off

Thanks to an emphasis on live video, professional sports, and viewer targeting, video ad sales and ad engagements are up at Twitter.
The post Twitter Grows Video Revenue With New Formats, Stronger Engagement appeared first on Onlinevideo.net – Online…

25th Apr 2018 Posted in: News Comments Off
Mixpanel

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

The post Mixpanel Media & Entertainment Report Shows Where the Viewers Are appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Apr 2018 Posted in: News Comments Off

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
The post MRC Viewability Standard Unreasonable, Say 97% of Video Marketers appeared first on Onlinevideo.net – Onli…

15th Mar 2018 Posted in: News Comments Off
Video Ad Fraud Rate

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

The post Video Ad Fraud Rate on the Decline: Down an Average of 31% appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Mar 2018 Posted in: News Comments Off

Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they’re invested in the show by the time they see a mid-roll ad.
The post Mid-Roll Ad Impressions Reach 51% on Mobile, Finds Ooyala Report appeared first o…

12th Mar 2018 Posted in: News Comments Off

Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.
The post Facebook Dominates for Video Marketing, Followed by YouTube appeared first on Onlin…

15th Feb 2018 Posted in: News Comments Off

Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.
The post Instagram Influencer Marketing Exploded in 2017, Doubling in Size appeared first on Onlinevideo.net – …

6th Feb 2018 Posted in: News Comments Off

Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.
The post Cross-Screen Advertising an Essential to Reach Viewers: Survey appeared first on Onlinevideo.net – Online Video Marketing …

1st Feb 2018 Posted in: News Comments Off

Keep the talent happy and avoid influencer marketing mistakes: 20 percent of influencers receive giveaways instead of money.
The post Influencer Marketing Mistakes: Poor Compensation Tops the List appeared first on Onlinevideo.net – Online Video Marke…

28th Jan 2018 Posted in: News Comments Off

It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.
The post The Top 5 Ways Publishers Use Influencer Marketing: IAB Report appeared f…

25th Jan 2018 Posted in: News Comments Off

While on-demand videos are great for building awareness, demonstrating a feature, or solving common problems, live video is best for creating a bond with consumers.
The post Live Video Most Often Used to Deepen Interaction With Viewers appeared first…

22nd Jan 2018 Posted in: News Comments Off

Facebook Watch is a hit with many of the platform’s members, but it’s young adults who are racking up the most significant viewing times.
The post Facebook Watch Platform Shows Strong Early Usage: Morgan Stanley appeared first on Onlinevideo.net – On…

22nd Jan 2018 Posted in: News Comments Off

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…

22nd Jan 2018 Posted in: News Comments Off

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…

16th Jan 2018 Posted in: News Comments Off

Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.
The post Integrated and Customized Campaigns Are 57% More Effective appear…

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