Archive
16th Nov 2017 Posted in: News Comments Off

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
The post Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads app…

10th Nov 2017 Posted in: News Comments Off

Wistia has released its first State of Video for Business report, and it shows businesses are big on using gated video as a lead generation tool.
The post Keep it Short; Businesses Prefer Videos Under 3 Minutes in Length appeared first on Onlinevideo….

7th Nov 2017 Posted in: News Comments Off

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
The post Videos Are Getting Longer, and Engagement Rates Are Rising appeared first on Onlinevideo.net …

7th Nov 2017 Posted in: News Comments Off

Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
The post TV Campaign Spending Using Advanced Data Grows 60% in Q3 appeared first on Onlinevideo.net – Online…

23rd Oct 2017 Posted in: News Comments Off

AI targeting is key for the growth of online advertising. While consumer groups will see advanced targeting as an invasion of privacy, publishers will become more creative.
The post 75% of Online Ads Will Use AI Targeting by 2022, Predicts Juniper app…

2nd Oct 2017 Posted in: News Comments Off

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.
The post Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report appeared first on Onlinevideo.net – Online …

27th Sep 2017 Posted in: News Comments Off

Adjacency and brand safety issues with online ads can do huge damage to a brand’s reputation. It’s time for programmatic buying to grow up, declares the CMO Council in a new report.
The post The Programmatic Problem: CMOs Sound Off on Placement Issues…

14th Sep 2017 Posted in: News Comments Off
viewability

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

The post DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Aug 2017 Posted in: News Comments Off

A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.
The post Get the Look: Fashion Brands Lead the Way to Online Video Success appeared first on Onlinevideo.net – Online Vide…

27th Jul 2017 Posted in: News Comments Off

What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?
The post Video Ad Viewing Time Up 19%, While Viewability Rates Up 20% appeared f…

19th Jul 2017 Posted in: News Comments Off
Don't Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

The post Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Jul 2017 Posted in: News Comments Off

Many shoppers welcome product and brand suggestions from video influencers, as they’re interested in exploring new products and sharing what they learn.
The post 85% Influenced by Video Are Household Purchase Decision Makers appeared first on Onlinevi…

15th Jun 2017 Posted in: News Comments Off
The Adpocalypse Isn't Over Yet; In Fact, it's Only Just Begun

The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.

The post The Adpocalypse Isn’t Over Yet; In Fact, it’s Only Just Begun appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Jun 2017 Posted in: News Comments Off

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.
The post 40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel appeared f…

10th Jun 2017 Posted in: News Comments Off
10 Key Insights from Kantar's Survey of Advertising Preferences

Online consumers are surprisingly accepting of ads. It’s only poor ad practices—such as unsophisticated retargeting—that make them install ad-blockers.

The post 10 Key Insights from Kantar’s Survey of Advertising Preferences appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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