Archive
2nd Aug 2018 Posted in: News Comments Off

Looking at concurrent views for the recent World Cup, Conviva says advertisers need to pay attention to live online sports and appointment TV.
The post Live Online Sports Is a Great Fit for Advertisers, Finds Conviva appeared first on Onlinevideo.net …

1st Aug 2018 Posted in: News Comments Off

Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.
The post CTV Completion Rates Peak at 97%, Finds Extreme Reach Q2 Report appeared first on Onlinevideo.net – Online Vide…

31st Jul 2018 Posted in: News Comments Off

While broadcast spending is still the far bigger area, digital broadcast is on the upswing. It reflects a new reality in how advertisers reach audiences.
The post Broadcast Spending Down, Digital Broadcast Rising, Says Matrix appeared first on Online…

16th Jul 2018 Posted in: News Comments Off

While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.
The post Online Video Ad Budgets Grew 20% in 2017, Will Grow 19% This Year appeared firs…

27th Jun 2018 Posted in: News Comments Off

The latest quarterly index from Ooyala shows mobile video pre-rolls showing impressive gains, while midrolls are big on connected TVs.
The post Mobile Video Pre-Rolls Making Gains for Publishers: Ooyala appeared first on Onlinevideo.net – Online Video…

19th Jun 2018 Posted in: News Comments Off

Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.
The post Ad-Supported Live Video Favored by 52% Finds an IAB Report appeared first on Onlinevideo.net – Online …

19th Jun 2018 Posted in: News Comments Off

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
The post Video Influencers Get 84% of YouTube Views, 56% of Facebook Views appeared first on O…

11th Jun 2018 Posted in: News Comments Off

Companies using video now average one new video per day. Demo, product, and explainer videos are the most popular types in email marketing.
The post 46% of Businesses Use Videos in Email Marketing, Up 10% appeared first on Onlinevideo.net – Online Vi…

8th Jun 2018 Posted in: News Comments Off

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
The post Broadcast Viewability at 73%, Other Areas Lag Far Behind appeared …

16th May 2018 Posted in: News Comments Off

A report from Conviva and nScreenMedia shows that connected TV use has rocketed up in the last year, and now dominates around the clock.
The post Connected TV Use Is Dominant, Increasing 75% in One Year appeared first on Onlinevideo.net – Online Video…

14th May 2018 Posted in: News Comments Off

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.
The post Gen Z: 5 Tips for Appealing to Young and Engaged Consumers appeared first on Onlinevideo.net – Online Video Marketing Str…

7th May 2018 Posted in: News Comments Off

OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.
The post 5 Steps for Creative Video Ad Innovation: Discover What Works appeared first on Onlinevideo.net – On…

26th Apr 2018 Posted in: News Comments Off

Thanks to an emphasis on live video, professional sports, and viewer targeting, video ad sales and ad engagements are up at Twitter.
The post Twitter Grows Video Revenue With New Formats, Stronger Engagement appeared first on Onlinevideo.net – Online…

25th Apr 2018 Posted in: News Comments Off
Mixpanel

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

The post Mixpanel Media & Entertainment Report Shows Where the Viewers Are appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Apr 2018 Posted in: News Comments Off

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
The post MRC Viewability Standard Unreasonable, Say 97% of Video Marketers appeared first on Onlinevideo.net – Onli…

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