It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.
The post Video Ad Fraud Rate on the Decline: Down an Average of 31% appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they’re invested in the show by the time they see a mid-roll ad.
The post Mid-Roll Ad Impressions Reach 51% on Mobile, Finds Ooyala Report appeared first o…
Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.
The post Facebook Dominates for Video Marketing, Followed by YouTube appeared first on Onlin…
Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.
The post Instagram Influencer Marketing Exploded in 2017, Doubling in Size appeared first on Onlinevideo.net – …
Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.
The post Cross-Screen Advertising an Essential to Reach Viewers: Survey appeared first on Onlinevideo.net – Online Video Marketing …
Keep the talent happy and avoid influencer marketing mistakes: 20 percent of influencers receive giveaways instead of money.
The post Influencer Marketing Mistakes: Poor Compensation Tops the List appeared first on Onlinevideo.net – Online Video Marke…
It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.
The post The Top 5 Ways Publishers Use Influencer Marketing: IAB Report appeared f…
While on-demand videos are great for building awareness, demonstrating a feature, or solving common problems, live video is best for creating a bond with consumers.
The post Live Video Most Often Used to Deepen Interaction With Viewers appeared first…
Facebook Watch is a hit with many of the platform’s members, but it’s young adults who are racking up the most significant viewing times.
The post Facebook Watch Platform Shows Strong Early Usage: Morgan Stanley appeared first on Onlinevideo.net – On…
Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…
Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…
Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.
The post Integrated and Customized Campaigns Are 57% More Effective appear…
The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
The post Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions appeared first o…
While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.
The post Online Video Ad Spend Grew 36%, Finds IAB Revenue Report appeared first on Onlinevideo.net -…
Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
The post 88% Will Increase Online Video Spending in 2018, Finds Wochit appeared first on On…
