Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.
The post Ad-Supported Live Video Favored by 52% Finds an IAB Report appeared first on Onlinevideo.net – Online …

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
The post Video Influencers Get 84% of YouTube Views, 56% of Facebook Views appeared first on O…

Companies using video now average one new video per day. Demo, product, and explainer videos are the most popular types in email marketing.
The post 46% of Businesses Use Videos in Email Marketing, Up 10% appeared first on Onlinevideo.net – Online Vi…

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
The post Broadcast Viewability at 73%, Other Areas Lag Far Behind appeared …

A report from Conviva and nScreenMedia shows that connected TV use has rocketed up in the last year, and now dominates around the clock.
The post Connected TV Use Is Dominant, Increasing 75% in One Year appeared first on Onlinevideo.net – Online Video…

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.
The post Gen Z: 5 Tips for Appealing to Young and Engaged Consumers appeared first on Onlinevideo.net – Online Video Marketing Str…

OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.
The post 5 Steps for Creative Video Ad Innovation: Discover What Works appeared first on Onlinevideo.net – On…

Thanks to an emphasis on live video, professional sports, and viewer targeting, video ad sales and ad engagements are up at Twitter.
The post Twitter Grows Video Revenue With New Formats, Stronger Engagement appeared first on Onlinevideo.net – Online…

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

The post Mixpanel Media & Entertainment Report Shows Where the Viewers Are appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
The post MRC Viewability Standard Unreasonable, Say 97% of Video Marketers appeared first on Onlinevideo.net – Onli…

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

The post Video Ad Fraud Rate on the Decline: Down an Average of 31% appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they’re invested in the show by the time they see a mid-roll ad.
The post Mid-Roll Ad Impressions Reach 51% on Mobile, Finds Ooyala Report appeared first o…

Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.
The post Facebook Dominates for Video Marketing, Followed by YouTube appeared first on Onlin…

Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.
The post Instagram Influencer Marketing Exploded in 2017, Doubling in Size appeared first on Onlinevideo.net – …

Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.
The post Cross-Screen Advertising an Essential to Reach Viewers: Survey appeared first on Onlinevideo.net – Online Video Marketing …