Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.
The post CTV Completion Rates Peak at 97%, Finds Extreme Reach Q2 Report appeared first on Onlinevideo.net – Online Vide…

The latest quarterly index from Ooyala shows mobile video pre-rolls showing impressive gains, while midrolls are big on connected TVs.
The post Mobile Video Pre-Rolls Making Gains for Publishers: Ooyala appeared first on Onlinevideo.net – Online Video…

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.
The post Click-Through Rates Are Down Across the Board for Video Ads appeared first on Onlinevi…

Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.
The post Advertisers Choosing Viewability as a Key Campaign Objective appeared first …

There’s been a lot of attention paid to video ad viewability rates, but not a lot of action. A report from Viant finds that viewability is flat, but some sites offer far higher viewability rates than others.
The post Video Ad Viewability Rates Flat fo…

The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.
The post Facebook Changes Online Video Ad Rates, Algorithms, and Analytics appear…