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30th Aug 2018 Posted in: News Comments Off

Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.
The post NewFronts West to Include Los Angeles Times, Ellen Digital, More appeared first on Onlinevideo.net – O…

17th Aug 2018 Posted in: News Comments Off

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.
The post IGTV: A Guide to Brand Video Success for Publishers and Agencies appeared first…

30th May 2018 Posted in: News Comments Off

Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That’s led to a healthy video ad evolution, reports Ooyala.
The post Video Ad Evolution: 6-Seconds, 1st Party Data, Branded Content app…

30th May 2018 Posted in: News Comments Off

Without actually producing any video of its own, Twitter became the star of the 2018 NewFronts, providing much-needed reach for publisher video efforts.
The post How Twitter Won the NewFronts, Signing Big Deals to Provide Reach appeared first on Onli…

16th May 2018 Posted in: News Comments Off

The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more.
The post Wibbitz Video-Creation Platform Now Available to Brands appeared first on Onlinevideo.net – Online Video Market…

14th Mar 2018 Posted in: News Comments Off

Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they’re invested in the show by the time they see a mid-roll ad.
The post Mid-Roll Ad Impressions Reach 51% on Mobile, Finds Ooyala Report appeared first o…

18th Jan 2018 Posted in: News Comments Off
Facebook declines

It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.

The post Facebook Algorithm Changes Are Hurting Publishers; Here’s Proof appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

7th Nov 2017 Posted in: News Comments Off

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
The post Videos Are Getting Longer, and Engagement Rates Are Rising appeared first on Onlinevideo.net …

15th Aug 2017 Posted in: News Comments Off
It's a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views

As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.

The post It’s a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Aug 2017 Posted in: News Comments Off

A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.
The post Get the Look: Fashion Brands Lead the Way to Online Video Success appeared first on Onlinevideo.net – Online Vide…

7th Aug 2017 Posted in: News Comments Off

A downloadable guide explains how some publishers are making money from their online videos, and details how others can get in on the streaming video gravy train.
The post For Video Monetization, Publishers Look to YouTube and Facebook appeared first …

3rd May 2017 Posted in: News Comments Off

Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?
The post Advertisers Increasingly Want Skippable Video Ads: Videology appeared first on Onlinevideo.net – Onl…

27th Feb 2017 Posted in: News Comments Off

Consumers are spending more time watching video on mobile devices, and video advertisers are following them. AOL releases fresh data from a global survey.
The post Advertisers and Publishers Increase Spend on Mobile Video: AOL appeared first on Online…

30th Jan 2017 Posted in: News Comments Off

A report by Wibbitz shows the best days and day parts for desktop, mobile, and Facebook video performance. It also asks publishers about their biggest video challenges for 2017.
The post Plan for Success: When to Post Videos to Get the Biggest Returns…

4th Aug 2016 Posted in: News Comments Off

Video will bring in big money for publishers, but that’s only part of the story. An AOL report looks into the reasons why and explains how publishers can best take advantage of the opportunity.
The post Publishers Predict Huge Growth in Online Video, …

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