18th Feb 2015 Posted in: News Comments Off

Once a niche offering, online video ads are now standard practice. What’s more 72% of agencies see them as equal to or more effective than TV ads.
The post Online Video Advertising Is Going Mainstream: BrightRoll Survey appeared first on Onlinevideo….

21st Oct 2014 Posted in: News Comments Off

Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.
The post Pixability Launches v3 for Programmatic YouTube Ad Optimization appeared first on – Onl…

23rd Sep 2014 Posted in: News Comments Off

Tired of nodding and pretending when colleagues talk about programmatic buying or video ad viewability? A video series from Advertising Age makes marketing jargon simple.
The post Explainer Vids Make Marketing Simple Enough for an Eight-Year-Old appea…

2nd Aug 2014 Posted in: News Comments Off

Programmatic online video advertising won’t take off until premium content is available, and brands won’t invest until they know exactly where their ads will appear.
The post Barriers to Online Video Advertising: Brand Safety and Inventory appeared fi…

22nd Oct 2013 Posted in: News Comments Off

A State of the Video Industry report shows how much online video advertising has gained in 2013, and where it will go in 2014.The post How the Online Video Advertising Market Will Shift in 2014 appeared first on – Online Video Strategie…

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