Archive
14th Aug 2018 Posted in: News Comments Off

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
The post Programmatic Buying Used by 75% of All Brands, Says MediaRadar appeared first on Onlinevideo.net – Online Video…

3rd Jul 2018 Posted in: News Comments Off

Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.
The post Intent-Based Advertising: Cedato Format Only Plays When Wanted appeared first on Onlinevideo.net – Online…

25th Mar 2018 Posted in: News Comments Off

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.
The post Ads.txt: Everything Online Video Marketers Need to Know appeared first on Onlinevideo.net – Online Video Marketin…

16th Mar 2018 Posted in: News Comments Off

While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?
The post Video Advertising in Europe: Challenges for 2018 and Beyond appeared first on Onlinevideo….

15th Feb 2018 Posted in: News Comments Off

Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.
The post JW Player Creates Video Player Bidding, SpotX Exclusive Partner appeared first on Onlinevideo.net – On…

12th Feb 2018 Posted in: News Comments Off
RhythmOne

YuMe brings a lot to the table for both supply-side and demand-side growth, says RhythmOne. The U.K. ad tech company explains why it made the purchase, and how it plans to simplify the digital ad market.

The post 10 Questions With RhythmOne About Last Week’s YuMe Acquisition appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

11th Nov 2017 Posted in: News Comments Off
Matthew Hogg and Ryan Pauley on building programmatic trust

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.

The post Programmatic Needs to Win Back Advertisers’ Trust; Here’s How appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

2nd Oct 2017 Posted in: News Comments Off

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.
The post Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report appeared first on Onlinevideo.net – Online …

6th Sep 2017 Posted in: News Comments Off

The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.
The post Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads appeared first on On…

20th Jul 2017 Posted in: News Comments Off

The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.
The post Programmatic and Addressable TV Spend Rising, Still a Small Part appeared first …

13th Jul 2017 Posted in: News Comments Off

Brand safety concerns have advertisers and agencies saying sayonara to programmatic, but can this much-hyped ad market make a comeback?
The post Programmatic Is Down, Native Is Up: MediaRadar on Q1 Ad Trends appeared first on Onlinevideo.net – Online …

14th Jun 2017 Posted in: News Comments Off

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.
The post 40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel appeared f…

17th Apr 2017 Posted in: News Comments Off
MediaMath Says 'Programmatic Brand Safety or You Don't Pay'

Programmatic’s advances could be swept away if providers can’t show they’re serious about brand safety. One marketplace backs up its promises with credits.

The post MediaMath Says ‘Programmatic Brand Safety or You Don’t Pay’ appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

6th Apr 2017 Posted in: News Comments Off

One is a premium placement, while the other is a distraction. Many marketers think they’re getting center column treatment but aren’t, finds Rocket Fuel and IAS.
The post 70% of Video Ads Labeled In-Stream Are Actually in-Banner: Study appeared first …

29th Mar 2017 Posted in: News Comments Off

Viewability for video ads is higher than for display, but the area’s high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.
The post Video Ad Viewability Rises From 40% to 58% By the End of 2016 appeared first on Onl…

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