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23rd Mar 2017 Posted in: News Comments Off

The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.
The post How to Deliver the Right Videos to the Right Viewers appeared first on Onlinevideo.net -…

14th Dec 2016 Posted in: News Comments Off

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.
The post Adobe Debuts TV Media Management for Online Video Ad Pla…

17th May 2016 Posted in: News Comments Off

Create immersive spaces for viewers to inhabit, but don’t forget the brand support: Adobe’s VR tools let marketers know exactly where viewers are looking in virtual video.
The post Adobe Marketing Cloud Adds Virtual Reality Video Support appeared firs…

23rd Mar 2016 Posted in: News Comments Off

Using Dynamic Vids, brands and agencies will be able to create online video ads that automatically adjust to match viewer interests.
The post Upcoming Adobe Primetime Feature Creates Customizable Commercials appeared first on Onlinevideo.net – Online…

21st Sep 2015 Posted in: News Comments Off

Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.
The post Adobe Announce Programmatic Tools for Advertisers and Publishers appeared first on…

10th May 2015 Posted in: News Comments Off

Adobe’s two online video powerhouses joined forces and now work together, bringing Primetime and Nielsen analytics to online video marketing teams. Here’s why publishers need to sit up and take notice.
The post Integrate Adobe Primetime and Adobe Mark…

10th Mar 2015 Posted in: News Comments Off

As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.
The post Video Meets Marketing: Adobe Joins Primetime and Marketing Cloud appeared first on Onlinevideo.net – Online Video S…

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