Archive
23rd Sep 2018 Posted in: News Comments Off

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
The post Welcome to the New Living Room: 57% of Video Ads Now Play on TVs appeared first on On…

29th Aug 2018 Posted in: News Comments Off
Amazon Joins the Ad-Supported Video Trend

Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.

The post Amazon Joins the Ad-Supported Video Trend? That’s the Rumor appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Jun 2017 Posted in: News Comments Off

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.
The post 40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel appeared f…

6th Apr 2017 Posted in: News Comments Off

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.
The post In a World of Online Video Ad Uncertainty, Roku Offers Guarantees appeared first on Onlin…

27th May 2016 Posted in: News Comments Off

Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?
The post OgilvyOne Says Premium Online Video Is a Short-Term Strategy appeared first on Onl…

20th May 2015 Posted in: News Comments Off

CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
The post Consumer Packaged Goods and Retail Lead Online Video Advertising appeared first on Onlin…

12th May 2015 Posted in: News Comments Off

Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.
The post Programmatic Video More Is Premium Than Linear TV Says Turner appeared first on Onlinevideo.net – Online Video Strategies, Pl…

22nd Aug 2014 Posted in: News Comments Off

YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.
The post Premium Online Video: Does Production Value Matter Anymore? appeared first on Onlinevideo.net – Online Vide…

22nd Aug 2014 Posted in: News Comments Off

YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.
The post Premium Online Video: Does Production Value Matter Anymore? appeared first on Onlinevideo.net – Online Vide…

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