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27th Jun 2018 Posted in: News Comments Off

The latest quarterly index from Ooyala shows mobile video pre-rolls showing impressive gains, while midrolls are big on connected TVs.
The post Mobile Video Pre-Rolls Making Gains for Publishers: Ooyala appeared first on Onlinevideo.net – Online Video…

14th Mar 2018 Posted in: News Comments Off

Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they’re invested in the show by the time they see a mid-roll ad.
The post Mid-Roll Ad Impressions Reach 51% on Mobile, Finds Ooyala Report appeared first o…

13th Dec 2017 Posted in: News Comments Off

Advertisers are experimenting with shorter pre-roll ad formats, but viewers still don’t like them. For high completions, go with mid-roll ads.
The post Mid-Roll CTV Completion Rates Dominate at 98%: Oolaya Report appeared first on Onlinevideo.net – On…

20th Oct 2017 Posted in: News Comments Off

In a real-world test of video gamers, YuMe found that VR ads were remembered at a high rate, with VR pre-rolls showing strong aided recall performance.
The post VR Ads Show Huge Product Recall Numbers, Finds YuMe Study appeared first on Onlinevideo.ne…

17th Apr 2017 Posted in: News Comments Off

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
The post When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe …

15th Mar 2017 Posted in: News Comments Off

As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.
The post Advertisers Flock to Pre-Roll Ads, Mobile Devices, Finds Ooyala appeared first on O…

23rd Jan 2017 Posted in: News Comments Off

When mobile viewers are rewarded for their time, they have more positive feelings about the video ads they see. That translates to strong brand lift.
The post Get Viewers Watching Mobile Video Ads With a Value Exchange appeared first on Onlinevideo.ne…

6th Dec 2016 Posted in: News Comments Off

Advertisers are signing up for mid-roll ads in greater numbers since viewers are more likely to watch the full ad, but there are still pitfalls to avoid.
The post Mid-Roll Ads Taking Share From Pre-Rolls, High Viewer Acceptance appeared first on Onlin…

25th Aug 2016 Posted in: News Comments Off

Viewers hate pre-roll ads, but sometimes they can’t help but love them. Here are five insanely clever campaigns that kept viewers watching.
The post No Skipping Needed: 5 Brands That Perfected the Art of Pre-Roll appeared first on Onlinevideo.net – On…

9th Jun 2016 Posted in: News Comments Off

Young adults typically skip video ads and commercials. Older adults despise ads and never want to see them. Native video ads are one way to get around the blockers.
The post Choose Native Advertising, Says Mirriad, Since 90% Skip Pre-Rolls appeared fi…

22nd Mar 2016 Posted in: News Comments Off
Mobile Video Led 2015's Growing Viewer Demand, Finds Tremor

Last year was a strong one for mobile video, culminating in a viewing spike in December. Advertisers responded to changing viewing habits by running cross-screen campaigns.

The post Mobile Video Led 2015’s Growing Viewer Demand, Finds Tremor appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Sep 2015 Posted in: News Comments Off

If your channel has a sizable audience, it’s time to monetize it. We break down the 5 ways successful channels can turn their popularity into cold hard cash.
The post 5 Ways to Get Paid on YouTube: Ramping Up the Revenue Streams appeared first on Onli…

8th Mar 2015 Posted in: News Comments Off

When planning a multi-platform branded video ad campaign, here are essentials that marketers can’t afford to overlook.
The post 3 Considerations for Maximizing Digital Video Ad Investments appeared first on Onlinevideo.net – Online Video Strategies, P…

12th Dec 2012 Posted in: News Comments Off

Many things influence how your video ad is perceived, and they go far beyond the contents of the ad, itself.The post 4 Tips for Effective Online Video Ads appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

7th May 2012 Posted in: News Comments Off

Want to know how to succeed with original online video? Check our numbered guide to learn the correct length for videos, how often you should post, and more.

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