Archive
6th Dec 2018 Posted in: News Comments Off
Embrace Experimentation

Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.

The post Embrace Experimentation During Addressable TV’s Early Days appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Sep 2018 Posted in: News Comments Off

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
The post Multi-Platform Marketing: Does the Concept or Channel Come First? appeared first on Onlinevideo.net – Online Video…

25th Jul 2018 Posted in: News Comments Off

Looking to make a big impression with a splashy product branding campaign? Then save costs and skip addressable advertising.
The post Addressable Advertising: Viacom Explains How and When to Use It appeared first on Onlinevideo.net – Online Video Mark…

10th Jul 2018 Posted in: News Comments Off

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
The post Connected TV Advertising: The Future of OTT Is Nearly Here appeared first on Onlinevideo.net – Onlin…

21st Jun 2018 Posted in: News Comments Off

And is the brand-creator marriage even a marriage? A VidCon panel wonders if video marketers and content creators are merely shacking up.
The post Is the Brand-Creator Marriage Working? Notes From VidCon 2018 appeared first on Onlinevideo.net – Online…

11th Nov 2017 Posted in: News Comments Off
Matthew Hogg and Ryan Pauley on building programmatic trust

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.

The post Programmatic Needs to Win Back Advertisers’ Trust; Here’s How appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

29th Sep 2016 Posted in: News Comments Off

Big data is only the start: Someone has to sift through those numbers and find something useful. That takes time that could be spent producing quality content.
The post NY Media Festival Looks at the State of Advertising and Marketing appeared first o…

19th Apr 2016 Posted in: News Comments Off

Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands, just give us massive prime time ad buys.
The post Video Ad-Buying in Transition: Major Brands Not Down With Data appeared first on Onlinevideo.net – Online V…

8th Jan 2015 Posted in: News Comments Off

A CES panel about reaching consumers on TV and online video managed to agree on one thing: Measurement for online video ads isn’t there yet.
The post Measurement Remains Chief Obstacle for Online Video Advertising appeared first on Onlinevideo.net – O…

25th Sep 2013 Posted in: News Comments Off

IBC Session Notes by John Pokorny

Panelists:
Daniel Danker, Chief Product Officer of ShazamDan Biddle, Head of Broadcast Partnerships, Twitter UKMatt Millar, CEO, TellybugSteve Godman, IMI Mobile
                Daniel Danker:(Left BBC …

29th May 2013 Posted in: News Comments Off

by Nina StreichModerator:Mike Green, Senior Director, Strategy & Development, Comcast
Panelists:Eric Hybertson, Director, Rendering Devices, Time Warner CableGlen Stone, Convergence Strategy and Standards, Samsung Electronics AmericaMichael Bishara…

29th May 2013 Posted in: News Comments Off

by Nina StreichModerator:Mike Green, Senior Director, Strategy & Development, Comcast
Panelists:Eric Hybertson, Director, Rendering Devices, Time Warner CableGlen Stone, Convergence Strategy and Standards, Samsung Electronics AmericaMichael Bishara…

Client Log In
Send us a file