Archive
2nd Jan 2019 Posted in: News Comments Off

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
The post 6 Keys to Creating a Multi-Screen Premium Video Campaign appeared first on Onlinevideo.net – Online Video Mark…

20th Dec 2018 Posted in: News Comments Off

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.
The post OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel appeared first on Onlinevideo.net – Online Video Marketing Strategi…

30th Nov 2018 Posted in: News Comments Off

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.
The post Omnichannel Marketing Has Doubled in the Last 4 Years: Report appeared first on Onlinevideo.net – Online …

28th Nov 2018 Posted in: News Comments Off

Streaming TV measurement specialist Conviva adds social platform measurement to its portfolio, creating a multiplatform suite.
The post Conviva Buys Delmondo, Expands Measurement to Social Platforms appeared first on Onlinevideo.net – Online Video Ma…

29th Oct 2018 Posted in: News Comments Off

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
The post Advanced TV Attribution: A Free Downloadable Guide Explains It appeared first on Onlinevideo.ne…

24th Oct 2018 Posted in: News Comments Off

Young adults stream much of their news and entertainment. To reach them, politicians are shifting much of their marketing budgets to OTT.
The post Politicians Turn to OTT Video Ads to Get Their Messages Out appeared first on Onlinevideo.net – Online V…

21st Oct 2018 Posted in: News Comments Off

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.
The post The Ad Load Difference: 66% of Streaming Customers Are Satisfied appeared first on Onlinevideo.net – Online …

11th Oct 2018 Posted in: News Comments Off

It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
The post Ad-Supported OTT Video Watched by the Young and the Wealthy appeared first on Onlinevideo.net – Online Video Market…

9th Oct 2018 Posted in: News Comments Off
Roku Measurement Partner Program

Brands need to know their OTT ads are having an effect, and that’s what Roku aims to deliver. The leading OTT video platform today announced the Measurement Partner Program, which offers campaign metrics for all parts of the marketing funnel. Eleven partners—Nielsen, ComScore, ResearchNow, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud, Kantar, Placed, Factual, […]

The post The Roku Measurement Partner Program Offers Third-Party Metrics appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Sep 2018 Posted in: News Comments Off
ComScore Campaign Ratings

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

The post ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

31st Jul 2018 Posted in: News Comments Off

ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.
The post Campaign Ratings From ComScore Offer Cross-Platform Measurement appeared first on Onlinevideo.net – Online Video…

10th Jul 2018 Posted in: News Comments Off

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
The post Connected TV Advertising: The Future of OTT Is Nearly Here appeared first on Onlinevideo.net – Onlin…

12th Apr 2018 Posted in: News Comments Off

More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.
The post TV Ad Spending Declines as Viewers and Marketers Move Online appeared first on Onlinevideo.net – Onli…

10th Feb 2018 Posted in: News Comments Off

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.
The post 6 Benefits to Using Blockchain in Online Video Advertising appeared first on Onlinevideo.net – Onli…

7th Feb 2018 Posted in: News Comments Off

Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.
The post Pixability Promises YouTube Safety, ComScore Measures OTT Views appeared first on Onlinevideo.net – Online Video Marketi…

Client Log In
Send us a file