27th Jun 2018 Posted in: News Comments Off

The latest quarterly index from Ooyala shows mobile video pre-rolls showing impressive gains, while midrolls are big on connected TVs.
The post Mobile Video Pre-Rolls Making Gains for Publishers: Ooyala appeared first on – Online Video…

30th May 2018 Posted in: News Comments Off

Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That’s led to a healthy video ad evolution, reports Ooyala.
The post Video Ad Evolution: 6-Seconds, 1st Party Data, Branded Content app…

14th Mar 2018 Posted in: News Comments Off

Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they’re invested in the show by the time they see a mid-roll ad.
The post Mid-Roll Ad Impressions Reach 51% on Mobile, Finds Ooyala Report appeared first o…

3rd Jan 2018 Posted in: News Comments Off

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
The post Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions appeared first o…

13th Dec 2017 Posted in: News Comments Off

Advertisers are experimenting with shorter pre-roll ad formats, but viewers still don’t like them. For high completions, go with mid-roll ads.
The post Mid-Roll CTV Completion Rates Dominate at 98%: Oolaya Report appeared first on – On…

15th Jun 2017 Posted in: News Comments Off
The Adpocalypse Isn't Over Yet; In Fact, it's Only Just Begun

The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.

The post The Adpocalypse Isn’t Over Yet; In Fact, it’s Only Just Begun appeared first on – Online Video Marketing Strategies, News, and Tips.

25th May 2017 Posted in: News Comments Off

Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.
The post Video Ads 2017: Data Will Improve Targeting and Simplify Buying appeared first o…

15th Mar 2017 Posted in: News Comments Off

As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.
The post Advertisers Flock to Pre-Roll Ads, Mobile Devices, Finds Ooyala appeared first on O…

6th Dec 2016 Posted in: News Comments Off

Advertisers are signing up for mid-roll ads in greater numbers since viewers are more likely to watch the full ad, but there are still pitfalls to avoid.
The post Mid-Roll Ads Taking Share From Pre-Rolls, High Viewer Acceptance appeared first on Onlin…

22nd Sep 2016 Posted in: News Comments Off

RTB programmatic sales increased by nearly 50 percent in Q2 finds the latest Global Video Index, which predicts far higher growth rates in the coming years.
The post Programmatic Trading Sees Strong Growth in Q2, Finds Oolaya appeared first on Onlinev…

16th Jul 2016 Posted in: News Comments Off

Choosing the right OVP makes uploading and distributing video a snap, but sometimes building a customized solution in-house is a better idea. Here’s how to decide.
The post Online Video Platforms: How to Pick the Right One for Your Needs appeared firs…

25th May 2016 Posted in: News Comments Off

In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.
The post Premium Non-Broadcaster Video Driving the Rush to Programmatic appeared…

2nd Feb 2016 Posted in: News Comments Off

Oolaya has analyzed millions of video streams from the past year to let publishers and marketers know what succeeds online. Sports counted for a lot of viewing activity, it found.
The post Top Trending Videos of 2015: Learn What Topics Drive Views app…

10th Dec 2015 Posted in: News Comments Off

In its report on Q3 2015 online video viewing and ad impressions, Ooyala finds that confidence in programmatic is high for both buyers and sellers.
The post Programmatic Trading Now the Norm, Not the Exception, Says Ooyala appeared first on Onlinevide…

16th Sep 2015 Posted in: News Comments Off

The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.
The post Advertisers Succeeding With Mobile Video and Programmatic Buys appeared first on – Online Video Strate…

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